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    0 Replies Latest reply on Aug 25, 2009 3:20 PM by

    IT and Marketing: Allies or Antagonists? Wayfarer
      Marketing people joke that if an IT person opened a sushi bar, the sign outside would proclaim "Cold, Dead Fish for Sale." But in today's world, there is almost no effective marketing that doesn't rely on IT solutions for business success. How well (or badly) do IT and marketing get along at your company, and what are you and your colleagues doing to foster improved relations between these essential business elements?