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    0 Replies Latest reply on Aug 24, 2009 9:34 PM by franklinb

    Do you use RSS to reach a larger audience?

    franklinb Adventurer
      Back before rss became available to all of us, you had to hunt around the internet for websites to submit your content to. Say you wrote an article and you wanted to have it appear on 100 other sites. Nearly an impossible task, unless a big and famous site got ahold of it in the first place. Before article marketing became the spam capital of the internet, you just had to submit your articles one at a time to any site you thought might publish them. Editors were very particular, especially if you were not well known.

      Now days there is RSS, and it gives every author more opportunities to garner a much larger audience. Every big site has an audience, and each group is not necessarily reading all the other sites in the niche. So, when you submit your blog RSS feed to a site and it is accepted, you have a new audience.

      For any internet marketing professional, the rss feed is just a part of the daily routine. Write a blog article, and publish it and wait for rss to do it's magic. After a few hours, thousands of potential readers have seen the headline. Editors now are placed in the position of sifting through the headlines to find what they want to feature, and now if your articles get lots of interest from a website's audience, those editors cannot ignore your article.

      But just because you have a blog and an rss feed, it still does not mean automatic proliferation of the headline. You still have to submit your rss to the individual sites. Again, this is usually not necessary if you are already famous. If you are well known, editors and website admins will come to your site and get the RSS and input it manually. Most of us however, must go out and find the sites we think might be interested in our content, and submit the rss feeds to those sites.

      Once you have found a set of excellent sites to submit the rss to, then every time you write anything it gets uploaded automatically to the site. After that it is up to the users to find the article and in most cases, vote it up the ladder. Many sites use a static list of rss headlines to wade through, but there is a better solution and many sites are now using it. The newer and more enlightened solution for content aggregators is to take the new headline, and automatically reproduce that entire article as a web page within their own server space. That is the kind of website I always look for.

      Now if you have uploaded your content to 10 sites, and 8 or them use the reproduction method, you automatically have your article on 8 more web pages that you did not even have to make. In some cases, these individual new pages will index in search all by themselves based on the trust score and ranking of that site. I know of several that get very high rankings in search. What happens then is even if your blog is not ranked high in search, the next site that accepts your rss feed makes your article available not only to their website audience, but to the whole world based on the keywords or phrases visitors use to find it.

      Now, knowing that why would you not use rss? The only way to locate the sites that reproduce your blog articles on their servers is to do research. Pull up a list on search, and start looking through them to see if they do it. It is a lot of surfing and reading, but it is worth the effort to find them. Talk about ROI: There is no better targeted traffic generator than RSS and it is free. Is there better than free? So, you want to try banner impressions?