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    1 Reply Latest reply on Jul 29, 2009 3:37 PM by Iwrite

    Are you confusing Marketing with Advertising?

    Iwrite Pioneer
      I have to plead guilty to using the terms "marketing" and "advertising" interchangeably. I have done so several times on this forum but I will not anymore. I have done so because I didn't want to cause confusion while answering members' questions, but in doing so I may have allowed members to work under a false impression. They are not the same, and it is important to understand the difference. Having a clear understanding can help manage your expectations and produce better results for your business.

      Here is a great article that discusses the differences between the two in a real world application. If GM has trouble getting it, then what are the chances that many of us really understand the differences?

      Anyone else guilty of confusing the two?

      Thoughts, comments or insights?