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    1 Reply Latest reply on Jul 29, 2009 3:37 PM by Iwrite

    Are you confusing Marketing with Advertising?

    Iwrite Pioneer
      I have to plead guilty to using the terms "marketing" and "advertising" interchangeably. I have done so several times on this forum but I will not anymore. I have done so because I didn't want to cause confusion while answering members' questions, but in doing so I may have allowed members to work under a false impression. They are not the same, and it is important to understand the difference. Having a clear understanding can help manage your expectations and produce better results for your business.

      Here is a great article that discusses the differences between the two in a real world application. If GM has trouble getting it, then what are the chances that many of us really understand the differences?

      http://adage.com/columns/article?article_id=138150

      Anyone else guilty of confusing the two?

      Thoughts, comments or insights?

      derek