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Hi MommyBiz09,1 of 1 people found this helpful
1. Get some business cards. They don't have to be extra fancy but fun and professional. You can get some easy created at staples. Hand them out at business networking events, restaurants. You may also want to create some flyers to post on community boards.
2. Start a free blog. Blogger and Wordpress have free blogging platforms and templates you can use. Share some tips on how to plan the perfect party
3. Contact restuarant, lounge and venue owners, offer them a commission on any business they refer to you. Build a relationship and they will always keep you in mind.
There are many ideas that I am sure you and your new partner can come up with. You just have to be creative and patient.
Yours in success,
Thanks, we have a web developer and are having biz cards made..next step facebook, twitter etc.. What about email campaign to our contacts? Who is the most reasonable service or should we try it alone? We have also talked about the 3rd party avenue with local businesses.
Definitely utilize the power of twitter and facebook. It may take some time but its definitely worth it to build friends effectively and locate the followers that are interested in what you have to offer.
Email campaigns are great. Especially a promotional newsletter. But add value to it. Not just a bunch of ways that people can give you their money. Offer some do-it-yourself tips ( as backward as it may seem), feature their party on your website, run a contest for people to win a complimentary party makeover. Get as creative as you can be. In terms of email marketing solutions Constant contact is great but I am now using RatePoint.com (just signed up today). They are way cheaper than constant contact and do the same things plus more. I will let you know how the service goes.
Again, partner with as many businesses as possible. They will be great resources for you and a great way to get new business. Will you do corporate events? Special events like wedding planning or birthday parties? As long as you are clear on your audience I think that you will be headed in the right direction.
Please let me know if I can help you with anything else.
How to get stared, Good post, Sherrell1 of 1 people found this helpful
Also one should develop a business plan and contact SCORE. SCORE is FREE
Thanks, working on the business plan too...not much is needed for this start up...just want to see where things go from here.
1 of 1 people found this helpful
- What "virus" are you trying to spread?
- Who do you hope catches it?
- What will happen when they're infected?
- How will your company treat it?
While the newer social (engineering) networking makes an impact, nothing beats personal attention. Do you know the balloon lady in town? How about the top two bakeries, catering companies, 2nd tier conference rooms? Getting close to the "upstream providers" that put together the pieces of puzzle gives you insight into present limitations, key competitors and pricing models being used. Could it be that a revenue sharing approach that improves their success will improve yours?
Who do you want to do parties for? Busy parents? Sponsor a PTA meeting, with your "marketing budget" allocated to putting on an actual event. If you find one, record it with an HD video camera, focus on the special touches you add to a party, put that on You Tube and then link it from your website.
Also, find professional photographers and videographers who are looking for work. Check out their portfolio and if you like them and their work, team up.
Great time to start. Christmas / holiday parties are being planned now.
That is a very interesting way to look at it ..In fact we have thought through many of those exact points. It is a very hands on business model built on relationship building. We have brainstormed on businesses we frequent as moms as a way to personally network with people interested in using our services. Since our budget is limited we wanted to create some "buzz" about our services and be available to our customers on-line. It seems that when people are looking for a service anymore they check the internet to find something then use word of mouth and referrals to verify what they have found. Thanks for the feedback.
I am going to mention something missing here - being successful with viral marketing is not as easy as it looks.
A lot of the really successful viral marketing campaigns don't present a strong product message, instead it entertains and amuses. By its nature, a viral campaign is something that others with no vested interest in your business pass along.
I think you are talking more about an interactive campaign, there is a huge difference. Twitter, Linkedin, and the others are still really social networking, not viral.
This is what is considered viral: http://adage.com/digital/article?article_id=137784
I think you have some great advice here for leveraging the interactive medium. I'm not sure you want to be viral.
THanks for the feedback....
Building a viral campaign is all about 2 things:
1. Create quality content that your audience is looking to read or interact with.
2. Set up the information so it is easy to share on a variety of social networks and categorized correctly for high traffic keyword phrases with search engines.
For more info on online marketing strategies visit my web design & seo blog at http://www.racanomedia.com/blog
Quality of the website and product, soundness of the business plan, adequate financing and persistence.
Sounds simple right!
A novel ideal from Manta.com
1. Create a free member profile
- Connect yourself to your company which is probably already on Manta (or add a new one for your new business)
- Add information about what you do, what you sell, or even your twitter account, etc
2. Visit the companies you want to do business with or the companies you want to sell to
- A link to your member profile will show up on the company pages you visit
- Other members and companies will learn more about your company and find links to your member profile
Give it a try - it's a new twist and members are gaining great exposure on the company pages they visit - all for free...