Post a new topic
    0 Replies Latest reply on Jul 2, 2009 5:50 PM by InsciteGirl

    How is your business using market research?

    InsciteGirl Wayfarer
      A lot of feedback from my previous post about market research has me wondering how small businesses are using market research.

      I'd love to hear some stories about how your small businesses has put market research to action. Did you distribute a survey to your customers/employees? Why or why not? If so, how was it done - email, on location, online, etc. Or did you use secondary resources (U.S. census, industry reports, etc)?

      What resources did you use, which ones were most helpful? And most of all, did your research findings help your business strategy all? How did your strategy/focus change? What changes did you implement?

      Tell me your story - I'm all ears and I'm sure the rest of the forum would love to hear how market research can be put into action.

      Thanks for sharing.