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    0 Replies Latest reply on Jul 2, 2009 1:19 PM by ZekeLL

    Online Damage Control: How to Stay on Top of Reputation Mana

    ZekeLL Adventurer
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      Have you ever wondered what people are
      saying about you online? Have you searched Google for your company's name to
      find out the "scoop?" It's important to
      play online detective to investigate your online reputation. Your "offline"
      brand is just one face the general public sees. However, your "online" brand is
      just as important when it comes to reputation management.

      Reputation management tracks people's
      actions and reactions and opinions to those particular actions. This "watch
      dog" strategy monitors companies and creates a feedback loop, especially on the

      do you manage your company's online identity?*

      It's not as difficult as you think! There
      are many websites and tracking tools that manage and track your online

      * claimID* - Works with \\ openID to verify your identity on sites
      * Garlik* - Helps tracks down \\ potential ID theft by finding mentions of names/company names
      * FindMeOn* - Verifies your \\ identity and links all networks together so friends, family and colleagues \\ know it's your profile
      * Rapleaf* - Tracks online \\ identities by tracking down comments from reviewers
      * Keotag* - Searches for tagged posts on blog search \\ engines
      * Zoolit* - Shareable web \\ page that lists your social networks, websites, blogs and video sharing \\ sites
      * Trackur* - Monitors \\ company's branding via social media sites


      Tracking Services* - Finds information posted on
      forum communities
      * BoardReader
      * Big-Boards
      * Board Tracker
      * Yahoo Message Boards
      to Put Out Online Fires*
      There's a possibility that you could
      stumble across negative comments about your company on a blog or forum. How do
      you handle negative comments that could hurt your reputation?

      You're in the online fishbowl and all eyes
      are on your company. Remember that WHATEVER you publish online represents your
      company. Carefully weigh the impact of your words before you write on blogs,
      social networks and forums.

      You walk right into a reputation management
      disaster if you don't proactively research your company's online presence on a
      regular basis. Take a few lessons from crisis marketing strategies - don't
      put out fires AFTER the fact. By keeping tabs, you will save your company from
      angry customers, lost sales and will give you peace of mind!

      • Negative Comments from Media:* If a blogger or
      journalist responds negatively to your company's products or services, there's
      a possibility that their negative comments could end up ranked high in search
      engines (especially news sites).

      Control:* Don't let SEO work against you! The best
      way to handle negative comments is to directly respond in the site's public comments
      section. If the writer quotes incorrect information, clear up erroneous facts
      with direct quotes and links to your company that back up your statements. Some
      moderators will delete negative comments but your best line of defense is to
      respond directly.

      • Bad Customer Service*: A customer buys a product
      or service and they aren't satisfied with the product, OR they encountered a
      negative experience buying your company's products or services online.

      Control:* If
      a customer bad mouths your product as a result of a negative customer service
      experience, do everything in your power to handle the problem IMMEDIATELY! Respond
      directly to the comments or send a personal email. Apologize on behalf of your
      company. Offer to refund their purchase with a promise of a discount on their
      next purchase - offer BIG compensation to customers. You can't afford bad
      "word-of-mouth" publicity.

      If you liked this article, please tell your friends about it. If you really
      liked it, feel free to publish it on your blog or website (please don't forget
      to mention
      as the original source).

      Zeke Camusio
      The Outsourcing
      Company - Internet Marketing Company

      Read my Internet Marketing Blog