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On my first impression, I see some usuability design problems of your site. First impression counts when visitors are visiting your site. Just my 2 cents.
Yes Toolow is an online marketplace. Who or how did you come up with that name??
What benefits do I get by viewing the latest buying and selling?? Is that like the stock market??
How long have you been around?? Do you have a MARKETING PLAN??
A marketing plan discusses the services offered, identifies the demand and the market.
Hopefully this site will get you some help and good ideas.
Good luck, LUCKIEST
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Having an exclusive or unique product that could only be purchased by your members would be one way. As you used "traditional" methods to market that product, you'd be marketing the platform. Good luck!