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    1 Reply Latest reply on May 11, 2009 9:47 AM by LUCKIEST

    What Makes Your Home Business Succeed?

    kimnick1 Newbie

      A few weeks ago I have written about the "Key
      Factors of a successful home business". A lady has reacted to this
      article and she has mentioned some important aspects, e.g. "Is the
      product a category creator?" I want dwell on this question. What could
      "category creator" mean?
      From the Creative Idea...
      A category creator can be interpreted as a new, creative business
      idea. It has to be something new that is unique. The marketing science
      knows the term of "Unique Selling Proposition". It's different from
      other offers on the market. Even a product of the everydays life can be
      reformulated and market in an unparalled way.
      ...To the Innovation Management
      Peter F. Drucker, the grand old man of the management science, has
      created the term of innovation management. He has passed away recently
      and it is appropiate to honor him. He has written that a new idea or a
      new product is only an innovation, if it succeeds on the market.
      The home business industry grows daily. Thousands of people start a
      new home business every day. Many among them join already existing
      business fields. Many newcomers begin with an already made turn-key
      website and try to promote it. Thousands of online home businesses are
      abandoned because they have not satisfied their owners.
      New ideas are needed. The online home business world has seen a lot
      of trends. Online business malls have been sold. Niche Marketing has
      been promoted. Now we see a "get-paid-to" wave. "Get paid to surf" and
      "get paid to read" websites are mushrooming. New varities of this kind
      of website appear and they are called "get paid to play games" or "it
      pays to learn". Internet entrepreneurs try to make money by launching
      and promoting new kind of sites that attract masses of customers.
      How To Get to the Top?
      The radio news has reported recently about a successful website.
      This website has achieved the top listing at the Google Search Engine.
      It has got a mass of traffic, customers and sales. What are the website
      owners doing? They just offer a subscription for socks. People can
      subscribe for a steady and regular supply of new socks. A common
      product is market successfully in a new way that meets many people's
      The Time Has To Be Ripe
      A lucky timing of the launching of a new product or service is also
      necessery. The time has to be ripe for the new business idea. If this
      is the case, a product sells itselfs.

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