#2 - Focus on how you can dominate your niche.
#3 - A brand does not cost you millions to build, but you must give your customer something to believe in.
#4 - You must have a long term vision for your marketing efforts.
#5 - Never compete on price.
#6 - Being a loss leader requires long-term staying power.
#7 - If your customers don't like your message, they maynot like you.
#8 - Marketing results are emotion-driven, not logic-driven
#9 - Just because you are short on time does not mean you can't get results. Marketing results are always time-bound.
#10 - Marketing support is more important than marketing itself. Don't under estimate the power of marketing support.
#11 - Niche positioning is part of branding.
#12 - The unique selling point (USP) is something that supports brand position.
#13 - Your promotional message must cover multiple media.
#14 - A marketer is like MacGyver: you use everything in your power to achieve an outcome.
#15 - Always ask the market, and you will be profitable.
The Super Website Marketing Handbook!
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