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    1 Reply Latest reply on Apr 19, 2009 7:39 PM by 4Founders

    Brand Name

    calvee Newbie
      Hi, I am starting up a new natural skin care line and I am not sure if I choose the right brand name?
      Calvee Natural Skin Care is our Brand. My thought was Calvee is short and memorable, it sounds a little bid french and the domain was still available.
      What do you think of the name Calvee for a Natural Skin Care line?

      Thanks for your input
        • Re: Brand Name
          4Founders Newbie
          I think its an excellent brand name. However, I think another major factor that will determine how well people remember your brand is the logo that you design for the name.

          The look and feel of your products can play a large role in the branding, especially for beauty products. Depending on the market position you'd like to take, you could go after an ultra-premium luxury brand, or a cost-effective, high-value functional brand.

          Fundamentals for Founders: The Practical Guide to Kick-Starting Your Business