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    1 Reply Latest reply on Mar 30, 2009 1:31 PM by mygenieforyou

    Hot SEO Guidelines for Keyword Selection - Newbie

      Keyword Selection for SEO

      I called in the expert for this article. Mikkel has spent many an
      hour learning and discovering the way the search engine world works.
      Here are his thoughts on choosing keywords for your home page....

      Most Internet users rely on search engines like GoogleTM, Yahoo!®,
      MSN® Search, AOL® Search, etc. when searching for content on the
      Internet. This means that if you want to claim your share of the
      booming Internet market, you must ensure that the search engines are
      directing visitors to your Web site. In other words, you need to
      "search-engine optimize" your custom home page. The search engine
      optimization process begins with choosing the keywords for your site.

      Researching Your Keywords

      Keywords are words and phrases that describe the content of a Web
      page. The keywords must match the search terms Internet users are
      typing into search engines when looking for the type of content offered
      by your Web site. The proper keywords for your website should reflect
      the products and services you are selling and your particular niche

      So how do you determine the right keywords for your website? The
      first thing you need to do is to put yourself in the Internet users'
      place and imagine which search terms they would be using when looking
      for a deal on the products you are offering. Those words/phrases might
      include such terms as "domains," "domain registration," "Web hosting,"
      "e-mail accounts," etc., depending on your product selection. And don't
      forget keywords specific for your niche market.

      Another good place to start your keyword research is to take a look
      at your competition. Simply look at Web sites of your main competitors
      on the Internet and take a close look at the keywords used in Title
      tags, Meta tags, page copy, etc. To learn who your main competitors
      are, simply go to one of the top search engines and type in the
      keywords you are considering for your website. The top results returned
      by the search engine will reveal the nature of your competition.

      The following general rules should be kept in mind as you define the keywords for your website.

      Be specific - generic keywords, such as "domains," "hosting" or
      "e-mail," could be featured on literally millions of Web sites. More
      specific words and phrases, like "Web Design in Miami",
      will significantly narrow the amount of Web pages that rely on the same
      keywords. Generic keywords may be necessary, but should be combined
      with more specific phrases.

      Be intuitive - the keywords must reflect words and phrases that
      potential customers would actually use when searching for Web content.
      Highly technical terms generally should be replaced with commonly-used

      Consider popularity - a keyword's popularity is an indication of how
      many search engine users have searched for it. In theory, the more
      popular your keywords are, the more likely you are to attract
      customers. However, popular keywords generally mean tougher competition
      for the top search engine rankings. Your keywords, therefore, should
      hit the right balance between being popular enough to generate
      significant traffic to your site and being rare enough to actually
      allow you a chance of securing your site's top ranking for them. A
      number of tools, including Wordtracker ( and the free Yahoo! Search Marketing Keyword Selector (, allow you to easily research the popularity of potential keywords for your site.

      Narrowing Down Your List

      Write down the words and phrases that come to mind as you perform
      your research. Then, having determined their popularity, boil the list
      down to two or three keywords that you can optimize your content for.
      These keywords should appear frequently in your Web pages' Title and
      Meta tags, page copy, image Alt attributes, heading text, link anchor
      text, etc. A longer list of keywords can be compiled and used in the
      Keywords Meta tag on your Web pages.

      The keyword selection process for your Web site is a crucial step in
      your quest for prosperity. Choosing and using the optimal keywords may
      well define the difference between turning your Web site into a virtual
      hotspot and allowing it to remain in relative obscurity.

      Published by Roberto Espinoza at