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Start with referrals. Make a list of everyone you know and let them know you're in a new salon. Call or write to ask them to patronize your salon and to pass on word about it on to their friends, family, and colleagues.
Maybe every month or every other month, send your network and existing customers tips on hair styling. This will position you as an expert stylist and people will be more likely to think of you when they want to change hair styles.
Try printing cards outlining your services and have the cards distributed around your area. Offer some discounts and/or something free with a service. This is the way to go now days. Everyone is offering something. Hope this helps.
New salon, Welcome
Who are you?? It sounds like you need a Business and Marketing Plan.
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Try sending a PSA to your the managing editors of local newspapers and TV stations. Offer a discount to people who mention the PSA.
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Hire a good marketer with experience in the hair industry. One way to attract new clients is to start a salon blog and offer frequent salon visit discounts. For example, receive a free hair cut after your 10th salon visit. I have provided marketing services for salon owners, I can help you advertise and market your website at an affordable rate. For further details contact me via email at: firstname.lastname@example.org.