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    1 Reply Latest reply on Mar 16, 2009 3:21 PM by LUCKIEST

    Marketing ROI

    MarketSmarter Newbie
      Looking to find out how people are tracking their marketing/advertising efforts to measure ROI beyond sales. Let me know what you are doing? Thanks.
        • Re: Marketing ROI
          LUCKIEST Guide
          Marketing ROI

          In a strict definition ROI is one measure and is expressed in one way --profit/investment.
          Other financial measures to depict the benefits of investment
          include; Payback period, discounted cash flow methodologies,

          Vendors can only be trusted when the numbers can be backed up with
          benchmarked, real-world data from a customer production environment.
          These numbers must be independently verified and the vendor must share
          its methods for tracking these measured results. Also, different industries, different size businesses will have dramatically different results