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    1 Reply Latest reply on Jan 24, 2009 3:11 PM by LUCKIEST

    Being self-employed might now be most secure option

    SEOpro Adventurer
      I've felt for a long time that one factor in our economic ills was that there were too many people "moving capital around" and fewer and fewer people actually creating capital. So much of our education system, particularly for "white collar" professions, is geared towards jobs that simply move capital around. Some call this intermediation; people who simply take a slice of the transaction but add no essential value to it. This worked as long as there was plenty of meat on the bone. A carpenter makes a chair, and seven different intermediaries make money out of it before the customer parks his bottom on it.
      But now, there's a lot less meat on the bone.

      What to do, what to do?

      Get as close to the customer value transaction as you can.

      If you are a carpenter, instead of working for a chair factory, might you be able to make furniture and sell it directly to customers? Could the Internet help? Perhaps reducing your number of intermediaries from seven to 2 or 3 might make the difference. Sure, it'll take you longer to make each chair (because you don't have access to all that big factory machinery) but you will be more competitive because you'll have fewer people who have to get paid along the way.

      The bigger the organization you work in, the further you are likely to be from the customer and the more specialized you are likely to be. The further you are away, the more vulnerable you are in terms of survival in the event of job loss. Fine if you can march into another organization to take up a similar job, but in this recession, being customer-savvy and able to do a wide variety of tasks are the keys to survival, not to be another layer in an big organization.

      So if you're self-employed and worried about this economy, remember that staying as close as possible to your customer is of paramount importance. In the ideal environment, being a one-person show that gives 100% to your customer means you can charge less -- you don't have a big organization to pay for -- and be more competitive.

      It's still risky -- there's no such things as security anymore, if there ever really was -- so you might as well be out building your own one-person company if you see a way.

      Liam Scanlan
      Author of:
      Web Traffic Magnet:
      The 12 Habits of Highly Effective Websites: