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    0 Replies Latest reply on Jan 21, 2009 3:30 PM by SEOpro

    Ten (mostly) easy things to boost your position in search

    SEOpro Adventurer
      First of all, I want to mention one important fact about search. It returns a list of pages, not websites, so consider these ten tips in terms of getting a specific (what they call "target page') page higher on search results.

      The page title should include the most likely search words at the beginning of the page title (the HTML tag looks like this: <title>*Acme Vacuum Cleaners*</title>). An example of a good page title is "bagless vacuum cleaners for dog hair, by Acme Products Inc". An example of a bad page is "Welcome to Acme Products" (because it doesn'thelp search engines match search words with your web page).
      The page should have a URL that contains words that are likely to be searched for. Example of a good page URL: An example of a poor URL is (it gives nothing to help search engines match search words with your web page).
      Every image on page should have text equivalent in the form of "alt text". Describe each image with words that are likely to be used by searching person. E.g. "people using bagless vacuum cleaner with special dog-hair attachment".
      Plenty of conversational text talking about subject matter of page. Seems obvious, but worth mentioning. This helps search engines match search words with your page content.
      Use H1, H2 and H3 header tags to identify important headers in page content. Use important keywords in the headers. Search engines give added importance to text in such header tagged sentences.
      Post an article to a forum on the Internet (like this forum) that gives valuable information to readers, and add a link back to your web page. the words that contain the link should be words that searching persons are likelt to use. For example, adding this link to this text: the value of using a content management system.
      Add a bit of extra valuable, relevant text to your website every day if you can. Search engines prefer websites that change/grow regularly.
      Use a variety of keywords for each target page.
      Limit the number of target pages on your website. Pick a target page for each "customer type". A customer type is someone looking for a specific solution. For example, a customer looking for your "bagless vacuum product line" is a customer type. They might buy other stuff from you too, but for the purposes of search engine visibility, what they search for defines their customer type.
      Limit the number of keywords on any given page to about seven. Search engines will ignore and/or dilute the effectiveness of keywords if there are too many on a single page, and favor pages on the Internet with fewer keywords (but not none, of course!)

      Good luck and keep up the good work.
      Liam Scanlan (
      Author of:
      *Web Traffic Magne*t:
      The 12 Habits of Highly Effective Websites: