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4 Replies Latest reply: Jan 19, 2009 11:55 AM by sdanil RSS

Generating Traffic and increasing brand awareness

noleafclover6 Newbie
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Hello all,

I have posted on this forum before, and I would like to thank all the people
that contributed to getting my business off on the right foot.

A little background:
Our Company is called The Chop Haus. We sell exclusively online, and we
have a rather small but very high quality product selection of kitchen knives
and accessories. I have a Yahoo Store. (Check it out here: http://www.thechophaus.com)

My question is simple, but I am sure it rings true for so
many of us out there - how to generate high volume traffic to get
customers! I have registered my site
with several search engines, developed a blog that I post on semi-regularly,
printed out several hundred flyers and direct mailed them to catering halls and
restaurants, and had business cards printed up.
I have seen some spikes in traffic after each of these efforts, but
nothing that has lead to any significant sales of our products. DO you guys have any advice on what we could
do?

I have though hard about what I would like my customer base
to be, and it seems that those people that want a quality, durable knife would
buy from me. For people who are OK with
heading to a store like Target and grabbing their knives there, my site wouldn't
be for them. I figure that most of these
types of people work in the food industry, or at least have a working knowledge
of the types of knives available to them.

Suggestions are greatly appreciated. If you need any more information please let
me know.

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