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1. Keep focus of your message on Solutions, you provide to your clients.
2. Keep it simple and to the point.
3. Don't try to explain where you feel message can go both ways.
4. If possible add example in your message of specific deals or satisfied client comments.
5. Always add note at the end of your message mentioning " We don't focus on sub-prime or otherwise risky situations".
I like the approach of keeping it simple. score81 has a really good list for how to focus on the issues at hand and tell it like it is. This was helpful.
Tank you for accepting my suggestions. Hope it helps all looking for solutions.
Now is the time to speak out. Today New York Times front page headline "3 MAJOR BANKS
OFFER PLAN TO CALM DEBTS IN HOUSING.
Tell your clients, your customers and your market how you and your company is different.
Maybe a newspaper reporter would do a story on your ideas.
Good luck, LUCKIEST
If you are focusing on the 'need to sell quickly' segment of the industry target realtors that have a large relocation service. You may be able to make money on both ends of the deal if you are fair and square.
I think the fact that you don't do risky deals is a good thing to know, particularly as a renter. I don't think it's anything to hide. I would feel better about it. It means you have a reputation to uphold.
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We focus on the housing market, and offer solutions to buyers/sellers/renters in unique situations where they may need to sell quickly. However, we don't focus on sub-prime or otherwise risky situations. How can we instill confidence in our marketing message and website without coming right out and saying that we don't do risky deals?