By Michael Port
I'm glad I found this book because it touched on a few of my existing marketing efforts and expanded my horizons into new areas. The theme of the book is as stated on the front cover "The Fastest, Easiest and Most Reliable System for Getting More Clients than You Can Handle Even If You Hate Marketing and Selling." The focus of the book is not only on Getting More Clients, but getting clients that you enjoy working with. Another reason I like this book is because it takes a coaching/teaching approach to delivering its content. There are exercises that go along with the key concepts that are covered. As a former business professor, I could really appreciate the sound instructional format of the text.
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