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I guess to start with, I'd have to be overweight. That may sound like a flippant answer, but bear with me.
To "kick it up a notch," you have to constantly "pitch" to the right prospects. The general public is not your target group, so mass-marketing to them will be too expensive in terms of the sales you'll make. Among the general public are overweight people (they're not the target group either). Among those who are overweight are individuals who recognize that they're overweight (still not the target group). Among those who recognize that they're overweight are people who care that they're overweight (nope, not them either). Among those who care that they're overweight are people who decided to do something about it (getting closer). Among those who decided to do something about it are the people for whom none of the "traditional" weight loss approaches have worked (almost there). Among those for whom "traditional" weight loss approaches haven't worked are those who are "desperate" (to use your term) for a weight loss solution that will work. THERE'S your target market.
So your challenge (and key to marketing success) is to find THEM, and ask THEM what it will take to try your product. Further (because the company you represent has been network marketing products for 30 years, and there are literally more than a million people from whom someone could buy the same product for the same price), you need to give your prospect a reason to buy from YOU and to KEEP buying from you.
Hope that helps. Good luck!