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On your website, my suggestions would be to: (a) show a list of ingredients (or better yet, the FDA label with all the nutritional information), (b) clearly state what size the jar is on the order/product page (not just the home page), and (c) provide some shipping cost estimates or information before entering the PayPal check-out process. The absence of any one of those can be a potential "order stopper."
What is your repeat business rate on the web? If you have a high percentage of customers who (once they try it) keep buying it, then I'd consider a money back guarantee -- where if ane customer buys it and doesn't like it, they can send it back and you'll give a full refund, no questions. With a no risk offer like that, you'll either increase first time sales, or you'll learn that you're paying to get a lot of the "wrong" click-thrus (i.e., people who really weren't potential buyers).
Hope that helps. Good luck.