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    1 Reply Latest reply on Dec 29, 2008 10:04 PM by LUCKIEST

    Learn How To Build A Successful Home Based Business.Lesson#1

    johnnyjoy Wayfarer
      End the Struggle: Follow a Formula that Gets a
      Crowd of Customers & Prospects Coming to You
      Lesson #1: Know Your Target Market First

      We've introduced the importance of knowing your target market.

       

      Now we're going to dig deep and prepare you to use this information to get your 'target market' coming to you in droves.

       

      Let's recap the questions we must answer:

      # "WHO is your target market?"

      # "What kinds of things are they looking for, thinking about, and concerned about?"

      # "What are their needs and some problems you can solve?"

       

      Throughout most of the "7 Lessons" we'll be sharing how you can use
      this information to attract the right people into your network
      marketing opportunity.

       

      But that's not all you can do with this information.

       

      You can use this to attract prospects and customers to nearly any
      type of product (real estate, health & wellness, coaching, legal
      services, consulting, travel, postcards, dog beds, information
      products, cosmetics, chocolate, financial services, etc).

       

      The principles and formula are exactly the same no matter WHO you
      are attracting or WHAT you're selling--whether it's vacuum cleaners or
      an opportunity.

       

      Attracting Prospects to You--Step-by-Step.

       

      Let's look at the first question...

       

      "Who IS your target market?"

       

      I find it easier to make this clear if we use real examples.

       

      Below we'll use an example of selling weight loss products.

       

      Our goal would be to get people coming to us ready to buy (or purchasing on their own if we want to set it up that way).

       

      In order to do this we have to know who in the heck we're selling to. We have to be able to 'relate' to our target market.

       

      If we are talking about weight loss products you might say that the target market is "people who are overweight."

       

      You wouldn't be wrong but we have to look at this under a magnifying glass.

       

      First of all, there are actually several target markets to consider in this example.

       

      You have to get to know each target market that you want to attract
      (you don't have to attract them all--but you should consider many
      possible target markets before you decide which ones you want to go
      after).

       

      You need to know their personal concerns, problems, fears... as well
      as what they think about, talk about, dream about, and read about.

       

      I want you to literally write some ideas down about your own target
      market(s) while we go through this exercise. At the very least, think
      about how this example below relates to your business.

       

      You can't learn how to attract prospects until you know your target market intimately... so do this!

       

      None of this is difficult. You just have to be willing to follow along and apply what you learn.

       

      Three target markets who might be interested in buying weight loss products:

       

      1. People who have purchased weight loss products before because it's likely they will buy similar products again.

       

      That's a great target market. But we can't stop here... Remember?

       

      Now we have to consider what they are feeling, thinking, and what their 'unique' problems may be.

       

      For example, do you think they may be frustrated about all the
      failures they've experienced trying previous weight loss products? You
      better believe it! And if you're going to attract this group you
      should try to relate to the pain they've experienced when they failed
      before.

       

      If you don't think about these sort of things, you can't understand
      their personal needs and concerns (and you can't offer 'real' solutions
      that will attract them). We'll teach you how to do ALL OF THIS in the
      upcoming lessons.

       

      But let's look at a couple more examples to get you clear on this first step...

       

      2. You can also target parents with overweight children.

       

      Do you think parents might have their own unique set of concerns
      about their kid's weight problem that are different from the first
      example above? Of course they do and you have to know what they are
      before you can attract them to you.

       

      3. You can also choose to target baby boomers battling with their weight.

       

      Do you think they might have their own unique concerns? For
      example, this group might be thinking a lot more about the immediate
      health problems they're dealing with right now that are associated with
      their weight.

       

      Their pain might be the fear of a heart attack or losing their limbs
      to diabetes. Maybe they just had grandkids and they are really
      concerned about their health for the first time because they want
      to live long enough to see their grandkids grow... you gotta' think
      about what they are feeling because this is not about you it's about
      them. You have to think about their reality.

       

      This is the first step to knowing how to attract the right people to
      you, which we'll be teaching you exactly how to do in the coming
      lessons.

       

      There is NOTHING all that complicated about any stage of this process, but it does require effort. And shouldn't it?

       

      Regardless of what you're selling, I want you to start thinking about your target market(s) in this way from now on.

       

      Coming up in Lessons 2-7, we'll go into much more detail about how
      to use this information to literally get the right people coming to
      you.

       

      Whatever you do, never underestimate the critical importance of
      knowing your specific target market(s), including all the different
      groups who might be interested in what you have to offer.

       

      This includes knowing what your target market is thinking about, reading about... and worried about.

       

      You can't successfully attract people to you until you know what they want and need.

       

      Remember, this is about them, not you!

       

      In Lesson #2 we'll relate this entire discussion to attracting Network Marketing Prospects specifically.

       

      There is a unique topic that we need to discuss when attracting
      network marketing prospects because most people don't even know what it
      is they're selling when they invite others onto their team.

       

      No matter how hard you work you can't succeed at building a team in
      network marketing if you don't learn what you're actually selling. You
      can't be clear on who your target market is and what their needs are if
      you don't know this.

       

      Once we get this discussion out of the way we'll show you exactly
      where you can go and what to do to apply this in the real world on the
      Internet, in most cases without spending a dime... to get the
      prospects coming to you.

       

      Click to learn how to attract prospects to you <a href>http://johnnyjoy.marketingmerge.com</a>
        • Re: Learn How To Build A Successful Home Based Business.Lesson#1
          LUCKIEST Guide
          How To Build A Successful Home Based Business

          6 Steps to Small Business
          Success

          1. Start Smart
          2. Plan Ahead
          3. Set up Systems
          4. Seek out
          Sales
          5. Aim for Growth
          6. Leverage Opportunities

           

          1. Start Smart.
          Identify a niche. Don't compete to be the
          lowest cost provider. Look
          for what makes your product or service unique and
          adds a special value
          for the client and charge for that value. Every business
          has many
          facets. Start with what you know and like; start a business that
          has
          meaning to you. Keep in mind that we don't know what the future
          holds,
          many of the jobs and businesses of tomorrow don't exist today. You
          can
          create your own success.

           

          Now is the time to dream. To start smart, you should like the idea
          of
          the business. The way to earn a good income and build wealth is
          by
          serving clients well, making their life better in some way-it's
          more
          than filling a need in the marketplace. To succeed you want to test
          the
          idea to make sure your potential clients like the idea too. Test
          your
          ideas.

          2. Plan Ahead.
          People often ask me why bother
          with a business plan? Look at the
          lottery as an example. You may get lucky
          and get the winning ticket,
          but the odds are against you when you rely on
          random chance. I'm a risk
          taker...but not that much, minimize the risk of
          going into business and
          maximize your potential for success. Take the time to
          write a plan of
          how you get from point A to point B. A plan gives you a clear
          future
          focus and increases your chances of success.

           

          The first rule of a start-up is put some of your own money in
          the
          business. As the owner you must be willing to capitalize the
          business.
          The second rule is put as little of your own money as possible in
          the
          business. Prepare your plan and look for funding for your business
          from
          multiple sources, which can include a business loan or business line
          of
          credit.

           

          Don't go it alone. Plan ahead now to build your team. Your team
          may
          include a CPA and an attorney that you work with as needed. Add
          a
          mentor from your industry and get a SCORE mentor to help you plan
          for
          success. No one has all the answers. You get more ideas and
          information
          by building a success, support team that can help you plan
          ahead.

          3. Set up Systems.
          The most basic system every business
          should have is a good financial
          system. Ask yourself how am I going to
          generate enough income to
          support myself and my family. Begin here. Put
          together a personal
          budget, so you know what it costs you to live. Now, you
          can move on to
          the business budget and sales planning, so you can see how
          many sales
          you need to break even and make a profit. The start-up expense
          plan,
          operating budget and your accounting software are vital to
          your
          success.

           

          4. Seek out Sales.
          The daunting question is how do you go about
          seeking out your first
          sale. Recognize that since you don't have a big ad
          budget to be seen by
          everyone, you need to target a niche and get connected
          in your market
          community, be it local, regional or national. You need other
          people
          selling for you-not employees-goodwill referrals. Get out and talk
          to
          as many people as you can. Join organizations that would have
          clients
          for your product or service. Become a visible part of your market,
          and
          then ask for the sale. You begin the sales process with people that
          you
          know. Yes, it's okay to start with friends and family as your
          first
          customers, and then broaden from there.

           

          5. Aim for Growth.
          The basic tenant of creating a company is that
          you own the company. You
          are not just creating a job for yourself. It's less
          risk and less
          investment to get a job. Building a business is creating a
          company that
          is more than the job itself. Think about the future. How large
          do you
          want the company to be in terms of sales, net profit and
          employees?
          Your answer to each of these questions will influence how you
          grow.
          There are varying costs and profits associated with growth.
          It's
          important to make a deliberate choice early about how you want to
          grow
          your company.

           

          6. Leverage Opportunities.
          Good luck. Good fortune. Good
          timing. All play a part in business. As a
          business owner, be very clear about
          your core focus for the business
          and how it serves clients. Your core
          business is what pays the bills.
          Then, as an entrepreneur you are about
          opportunity. When you see a
          potential opportunity or stroke of luck measure
          it against your core
          business focus. Good fortune is great, when it matches
          your vision for
          the business. Always consider if a good opportunity is the
          right fit
          for your business. If something looks great, but it's not in sync
          with
          your long-term plan and budget, think carefully before committing
          your
          company's resources.