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    8 Replies Latest reply on Jul 22, 2009 12:23 PM by Designer139

    The 10 Most Common Web Design Mistakes

    ZekeLL Adventurer
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      After redesigning over 100 websites I now
      have a pretty good idea about the most common web design mistakes.

      If your site is making some of these
      mistakes, fix them now! Otherwise, you are leaving money on the table every
      single day.

      *Bad
      Layout*
      Your navigation and layout have to be simple,
      obvious, and intuitive. If you expect your visitors to figure out how to get to
      where they want to go, prepare for them to leave. Don't make them think, make
      it obvious for them. Forget about "cool" navigation. Make it simple and
      elegant.

      *Slow
      Websites*
      Keep your website light so it loads fast. There is
      nothing more annoying than those "Loading... 1%" messages. People don't want to
      wait. Studies show that if a website takes more than 8 seconds to load, 21% of
      your visitors will leave and if it takes more than 20 seconds to load, 43% of
      your visitors will be gone! This is a tragedy. There are ways to achieve
      excellent designs that are also very light.

      *Bad
      Colors Choice*
      Most web designers are not professional graphic
      designers. They never learned what colors work well together and most
      importantly, what different colors mean. Make sure your website uses the right
      colors for your market and it is not hard on your visitors' eyes.

      *Bad
      Music Selection*
      In most cases I am against music at all. I am
      talking about music that auto-plays (background music). A lot of people will
      visit your website from work and they don't want annoying music popping up. Music
      also makes websites slow to load. If you decide that you want to have music on
      your website, choose the right one for your audience.

      *Under
      Construction Pages*
      What is the purpose of "Coming Soon" pages? This
      looks really unprofessional. Just don't have them at all! Who wants to read an
      "Under Construction" message? If you want to generate curiosity about a section
      that you will be adding soon, have some teaser copy and possibly a list-building
      box: "Sign Up to Be Notified When We Release this Feature".

      *Information
      is Hard to Find*
      This happens very often with your phone number and
      email address. Let's say you own a restaurant. Most people visit your website
      to get your phone number and make a reservation. Put your number at the very
      top and make it huge!

      *Ads
      on Commercial Websites*
      If your website is supported by advertising,
      displaying ads is your business. But if your main stream of income is not
      advertising, get rid of ads. They look really unprofessional and they make you
      look needy.

      *Low-Resolution
      Images*
      There is nothing that makes me angrier than web
      designers who use low-resolution images. They look terrible! There are ways to
      optimize images so they are both light and visually appealing.

      *Splash
      Screens*
      Don't waste your visitors' time. They are on your
      website to learn about your company and services, not to see how talented your
      graphic designer is and the cool animations he can do for you. Don't force them
      to take an extra step. They want information. Give it to them.

      Passive Marketing
      Your website is an excellent opportunity to tell
      prospects why your company is better than the competition, why they should buy
      from you, and ask them to take action. Be proactive.

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      If you enjoyed this article, visit my blog
      at www.TheOutsourcingCompany.com/blog
      for more great tips on entrepreneurship and online marketing.

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      Zeke Camusio

      The Outsourcing Company - Professional Web Design
      Blog: www.TheOutsourcingCompany.com/blog
      www.TheOutsourcingCompany.com
      info@TheOutsourcingCompany.com
      (1)877-581-3921 (Available 24/7)