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I do see one area of potential: Following a business model similar to "stock" music. Many musicians sell their works to businesses for use on websites royalty-free. They're not famous or living "pop star" lifestyles, but they do receive a nice steady stream of revenue for doing what they love to do.
Large company websites have simple, easy-to-understand, fast-to-play casual games with themes and branding that relate to a company's industry or product. For example, here's a link to one of Dr Pepper's:
Small businesses could gain the same benefits -- adding a little fun to their websites, plus if people enjoyed the game and passed a link to it to their friends, they'd effectively be passing a link to the business' website and helping the company get exposure to new customers.
As a small business owner, I wouldn't pay a LOT for that -- but like stock music for a website, I'd pay SOMETHING for it (and other small business owners would, too, I think).
I know that there are already several game developers/firms that make their games available to put on one's website, but they all code in a lot of promos and links to market themselves. Like the musician who sells stock music to a business, the game developer who sells to a business client has to put his ego on hold, and develop games that can be easily customized to feature just the client company's branding and links, not his. About a year ago, I tried to find a game developer who did that (I wanted to build a little fun and competition into a project team website I put up) and I came up empty -- perhaps there are IP or technical hurdles I'm not aware of, yet it seems like untapped market potential.
Hope that helps. Welcome to the community and best wishes.