Hey thanks for all the great information! I actually just created my marketing material (brochure and business cards) and included some free tips on the back cover. It is valuable social media tips that most business could use. I think creating a blog about local social media is a great idea to include on my site. The brochures are still printing so I'll have some time to create this!
My market is any local business (restaurants, small shops) and what they need is to create and/or expand their social network. I think free information on what they can do to improve that would be useful. Maybe a new tip every week on my blog. It took a while for me to develop this whole business and I'm finally at the point where I can go sell my services.
The main way I perform any research is online. Social media for local businesses isn't the most popular subject online but I have found some great information. In the next few months I'm hoping to learn a lot from the companies that use my services and this will translate into information for my blog.
Again thanks for the great answers! If anyone has a storefront and wants to try our campaign we're offering discounts for the next few months.
People like to get free stuff. They are attracted to the magnetic FREE word. It is a common marketing strategy to get people's attention but it is a good one, because both sides get what they want. The one who is offering something free gets his leads and "potential" clients get "free information" that has some value to them.