1- I post my blogs and articles to twitter by using wordpress, although there are many other avenues you can use.
2- If I see a website, write up, or article on the Internet that relates or is of interest to my followers I share it.
3- I share my thoughts about other people's tweets, and retweet tweets that I find of interest to help promote other businesses.
4- I discuss topics relating to my business, but I don't try to sell my business. The only time I ever post my website is when I am introducing a business, or new development on the website which I think may be of interest.
5- I always use my email as my "signature" after I send a direct message, instead of pushing my website.
Again, I'm not a tweeter expert just the few things I have been using on tweeter. I would love to hear what others have to say.
We are essentially a brick and mortar marketing and PR studio that uses the web as a shop window. Most of our clients come from word of mouth, visiting trade shows and generally getting out into the community type stuff.
Beijing based in Beijing, China, doesn't help much either.
However this topic has given me something new to consider, any one in a similar business to us, i.e., consultancy rather than product selling, I would love to hear your feedback and suggestions.
Sadly Youtube is still blocked here in China, as are many other sites, as I pointed out in my Email to you, life can sometimes be a bit challenging here.
Reputation, yes, I agree with you, that and brand building I see as possible uses.
But maybe as another poster said, including relevant news items from time to time might be one safer option.
Perhaps if my sole business was as a "copy writer" then maybe, maybe my tweets may inspire potential clients to make contact, but like you, as a consultancy, I have doubts. I would also hope that more consideration was given to our experience and expertise in doing what we do, rather than a few chatty bird calls.
Branding and client development are, in my mind, two different strands, but many businesses tend to lose sight of that when they try to grow a China based business.
Anyway we risk going dangerously off topic here so.......back to Twits.
My thinking, right or wrong, is our web visitors are basically of two types. Those who find us from key words and are looking for answers, our challenge is to answer and steer them to contact us. They are cold prospects if you will
I don't think they are our twitters.
The second group are warm prospects, those we have spoken to, either at fairs, by phone, Email etc and who are searching for more info. Similar challenge, provide the info showing HOW IT BENEFITS THEM and get them to contact. Maybe, these are titter candidates?
Having said all that, it is just an idea, I may be miles off beam and, after months of thinking I am still not really any closer to working out exactly how to do it in practice!
I ran a similar thread on other forums and the replies were generally less than positive, it seems,
So guys and gals, is it Ok for me to post some of your comments on other forums, try to give some feedback and positivity to others?
"Accentuate the positive, eliminate the negative."
It has sort of become my mantra.
Pity I can't get into your twitter yet though. I was a bit worried you had become so immersed in it there was not time for anything else!
I will drop you another Email later to night.