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    0 Replies Latest reply on Jan 14, 2010 2:51 PM by DetailStitch

    What are your plans for Recession Rebound?

    DetailStitch Newbie

      During an economic downturn you have an incredible opportunity to INCREASE SALES and BUILD MARKETSHARE


      A MarketSense study concluded the best strategy for coping with a recession is balanced long term branding with promotion for short term sales. The study shows sales growth of 57% and 70% respectively after increasing their advertising during the recession.


      McGraw-Hill Research analyzed 600 B2B companies and found that those who maintained or increased advertising grew significantly ... both during the recession and the following three years. Sales of companies that advertised aggressively had grown 275% over those that didn't.


      An American Business Press study showed that companies who advertise and market aggressively can maintain and increase sales during a recession and in the following years.


      According to Harvard Business Review, companies that had continued to advertise during the economic downturn were 20% ahead of where they had been before the recession, while companies that reduced advertising were 7% below.

      *+2010 The results are up to you!