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33 Replies Latest reply: Apr 7, 2009 2:59 PM by CommunityTeam RSS

Event: How to protect your business-critical data

SBC Team Master
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Have you considered how much of your business is on your computer? Customer data, financial records, emails, marketing documents and so much more. How would you feel if you woke up tomorrow and everything was gone? Learn how you can protect your business critical data from David Friend, co-founder and CEO of Carbonite Online Backup.

 


Carbonite launched its Online Backup service in May 2006. Carbonite's industry-first offer of unlimited backup space for a flat low price revolutionized the market for consumer and small business backup services. Since 2006, the company has backed up more than 25 billion files, has restored more than 2 billion lost files for its customers and has a large data center where capacity is measured in petabytes. There are Carbonite users in more than 120 countries.

 

 

David Friend, Chairman & CEO, Co-founder of Carbonite, has been a successful technology entrepreneur for over 25 years. He previously co-founded five companies: Sonexis, FaxNet, Pilot Software, Computer Pictures Corporation and ARP Instruments. He has been featured in USA Today, Tech Capital, The Boston Globe, Mass HiTech, Fortune, Forbes and Tom Peter's best-selling management book, The Pursuit of Wow!

 


David can respond to questions like:

 

  • Should I have online backup or local backup?
  • How do I prepare my files in the event of a natural disaster?
  • Will the files I store be secure and kept private?

Ask Dave your question today and then join us on April 7, 2:00-3:00PM EST for his response. You can even ask him a question during the event, although he may not get to all of them.
  • Re: Event April 7: How to protect your customer's data
    Tori Novice
    Currently Being Moderated
    I think many people burn their information on a CD or make a copy of it on an external drive. What other data back up tools are available?
    • Re: Event April 7: How to protect your customer's data
      CarboniteCEO Newbie
      Currently Being Moderated
      Carbonite backs up your PC over the Internet to RAID6 servers. The advantages of online backup are 1) cost: $55/yr for unlimited space per PC, 2) simplicity: it just works constantly in the background any time you're connected to the Internet, 3) mobility: it works anywhere you're connected to the Internet whether office, home, Starbucks, etc., 4) safety: external hard drives and DVDs are not offsite. If you want to protect against fire, theft, etc., you need to get your backups away from your computer, 5) reliability and security: Everything is encrypted before it leaves your PC -- we can't and don't want to see user files. RAID6 servers, such as those we use to store your data, are about 30 million times more reliable than a typical hard drive.
  • Re: Event April 7: How to protect your business-critical dat
    Generation4 Novice
    Currently Being Moderated
    I always back up my data on an external drive. I like having it "locally." What advantages are there with backing up data in the cloud or online?
    • Re: Event April 7: How to protect your business-critical dat
      CarboniteCEO Newbie
      Currently Being Moderated
      I answered this question in the reply just above this one.

      But one thing I forgot to mention that is a very important feature of online backup is the ability for you to access your backup from any PC. I used this feature myself a few weeks ago: i was on a business trip and discovered that I had left my powerpoint presentation on my office computer. I found a PC in my hotel's business center, accessed my backup using a web browser, printed it off, and was back in business.
  • Re: Event April 7: How to protect your business-critical data
    CommunityTeam Novice
    Currently Being Moderated

    Join us on Tuesday, April 7 @ 2PM. We are taking questions in advance, so if you have a question simply post it now, and during the event or after check back for your answer.
  • Re: Event April 7: How to protect your business-critical data
    Bernoulli Newbie
    Currently Being Moderated
    Hi David,

    One of my biggest fears when traveling on business for project work is that my harddrive will fail (or even worse, my notebook and back-ups will get stolen from the hotel room). Is it possible with Carbonite to access my stored data remotely in another country?

    Thanks
  • Re: Event April 7: How to protect your business-critical data
    CommunityTeam Novice
    Currently Being Moderated
    Community, please join me in welcoming David Friend from Carbonite. If you have any questions, login now and simply hit reply. The event is moderated so there will be a delay when you post your question. David may not be able to address all questions, but will try. So, post your question now. And don't forget to refresh your browser to see David's latest response.
  • Re: Event April 7: How to protect your business-critical data
    jackzee Newbie
    Currently Being Moderated

    What type of access controls should a good back up solution provide?
    • Re: Event April 7: How to protect your business-critical data
      CarboniteCEO Newbie
      Currently Being Moderated
      JackZee: I think you're probably talking about security, i.e., how to keep unauthorized people from snooping on your files. We use a number of identifiers. First, you have to have an email address and a password to login and gain access to Carbonite. Some customers, like healthcare organizations, also like to keep their encryption key themselves. Also, Carbonite typically sends emails to the account owner whenever there are transactions, much as your bank would. So you know if someone has your access information.
  • Re: Event April 7: How to protect your business-critical data
    Bluesuit Apprentice
    Currently Being Moderated

    Can you give a brief overview of the types of solutions Carbonite offers for consumers vs. businesses? Is the solution the same or different? I'm interested in doing backups for my personal files but do not need an over the top solution.
    • Re: Event April 7: How to protect your business-critical data
      CarboniteCEO Newbie
      Currently Being Moderated
      About 40% of Carbonite's customers are businesses. It's essentially the same product for either consumers or business users. We've had many companies with over 100 PCs just buy a copy of Carbonite for each PC. I've heard that it's saved them over 70% on their backup costs. but the other benefits are that you get all your employee's PCs backed up, not just the servers. And it works on the road, anywhere you're connected to the Internet -- a nice feature for laptop road warriors.

      In May we will be offering a business-oriented version of Carbonite. Basically the same product, but with administrative features so that an admin can control all the subscriptions. If you're interested in being a beta, please send me an email: dfriend@carbonite.com.
  • Re: Event April 7: How to protect your business-critical data
    Techie Newbie
    Currently Being Moderated

    I write software code. How often do you recommend I create a backup? I've been backing my code once a week Does your solution provide a "reminder" to back up? And is this programmable e.g. once a week, every hour, etc.?
    • You should really back up continuously
      CarboniteCEO Newbie
      Currently Being Moderated
      Carbonite backs up continuously. Any time you write a new file to disk, or edit and save an existing file, Carbonite backs it up. We only back up the changes, so frequent updates aren't a problem. Carbonite does offer advanced scheduling options in case you don't want to back up continuously, but I don't see any reason why you would want to postpone a backup. i know that if I lost a whole day's work, i would be pretty annoyed. Carbonite automatically "goes to sleep" when you are using your PC, so that we don't impact your CPU or bandwidth while you're working. After a minute or so of inactivity, Carbonite goes to work catching up on the backups.
  • Re: Event April 7: How to protect your business-critical data
    Vince Novice
    Currently Being Moderated

    What are some trends in how people are storing, sharing, and accessing data?
    • Online backup is certainly a booming business right now
      CarboniteCEO Newbie
      Currently Being Moderated
      People will still back up locally to hard drives, network drives, etc. But the big change in backup is the availability of cheap, simple, online backup. There's a difference between a service like Carbonite that is primarilly designed to PROTECT your data, and file sharing services like Yahoo Briefcase, or photo sharing services. We allow you to access your backup from a web browser, but we don't encourage you to use Carbonite to, say, share photos with mom. Most of the "sharing" kinds of products are not really automated backup systems, they don't encrypt your files, and they don't have intelligent client software to manage the automated backup and recovery processes.
      • Some gruesome statistics on PC vulnerabilities
        CarboniteCEO Newbie
        Currently Being Moderated

        Statistics on Data Loss

         


        • Every year 43% of computer users lose irreplaceable files. Due to theft, irreparable damage or data corruption, these files could be unrecoverable through conventional means.

         

        • Laptops are increasingly more common than PCs in businesses. Because of this, the possibility of theft increases, but only 3 out of 100 stolen laptops are ever recovered.

         

        • The average cost of recovering data on a 160GB hard drive would cost $1,500 from conventional data recovery companies. The costs escalate when considering the lost productivity. On average a single data loss incident will cost an organization $2,900, including both the cost of data recovery and the cost of lost productivity.

         

        • 6% of all PCs will suffer an episode of data loss in any given year.

         

        • 35% or more of all PCs sold to businesses are laptops, and 1 in 5 of these laptops will suffer hardware failure in the first 3 years.
        • Re: Some gruesome statistics on PC vulnerabilities
          Howard Novice
          Currently Being Moderated

          I read the stats on data loss and PC theft. What common sense advice can you give to us to minimize data corruption and data theft?
          • Theft and corruption
            CarboniteCEO Newbie
            Currently Being Moderated
            About the only way to protect yourself is to be backed up. Before I had Carbonite, I used to back up to DVDs, but i didn't do it very often, I confess, because it was such a pain in the neck. If you install Carbonite, you can just put the whole issue out of your mind because Carbonite works continuously in the background. We put little green dots on every file and folder that is backed up. I wish I could show you a picture, but you can see examples on our web site www.carbonite.com. As far as corruption, Carbonite keeps multiple copies of your files going back 3 months. So if you try to open a file and find that it is corrupt, you should be able to open Carbonite and get a version from yesterday or whenever there was an uncorrupted version saved to disk. Versioning is a very handy feature of online backup.
            • More gruesome backup news...
              CarboniteCEO Newbie
              Currently Being Moderated

              Some people wrongly assume that backing up files to CD offers a permanent solution. However, the nature of chemicals used to manufacture recordable CDs gives them a much shorter lifespan than store-bought albums. In fact, even recordable CDs that are stored in dark, temperature-controlled rooms usually won't last longer than a few years!

               

              • Tape backups are a common business solution for offsite data backup. However, 34% of companies fail to test their tape backups, and of those that do, 77% have found tape backup failures.

              And physical backups have other problems. How many times have you read about tapes disappearing from the delivery trucks. Or one recent incident where a whole truck load of backup tapes disappeared while the driver was in getting a coffee and doughnut.
  • Re: Event April 7: How to protect your business-critical data
    Tori Novice
    Currently Being Moderated
    Can you tell us more about data recovery? So many times my computer has "crashed" or I've gotten a blue screen to find out that my work was wiped out. How can I use the solution to recover my files, some of them that may have even been corrupted?
    • The blue screen of death
      CarboniteCEO Newbie
      Currently Being Moderated

      If your computer crashes, that's exactly when you need Carbonite. Carbonite would allow you to recover anything that had been saved to disk prior to the computer crash, assuming that there was enough time for it to be uploaded to Carbonite. About 3% of all hard drives crash each year, so almost everyone has a horrow story like yours. My wife's PC crashed a couple of weeks ago, and i got everything back that she was working on up to a few minutes prior to the crash.
    • Recovering data with Carbonite
      CarboniteCEO Newbie
      Currently Being Moderated
      If your computer has crashed and you replace the hard drive or the entire computer, you reinstall Carbonite using the same email and password. Carbonite will automaticaly recognize that you are moving to a new drive or computer and ask you if you want to restore all your files. If you say "yes" Carbonite will bring everything back down and put them in the same folder structure that existed previously. If all you want to do is restore a couple of files, (for example, if you accidently delete or overwrite a file), then you can use the Remote Access feature with your web browser.
      • Top causes of data loss
        CarboniteCEO Newbie
        Currently Being Moderated

         

        Causes of Data Loss

         


        • Data can be lost through hard drive crashes, theft, power surges, natural disasters, or accidentally deleting your own files.

         

        • Natural disasters can happen across the world without warning. Most people keep their external hard drives and DVDs in the same office or building as the computer they're backing up. So, should a disaster--hurricane, earthquake, fire--occur, both the computer and the data backup could be destroyed.

         

        • Hard drive failure is the leading cause of data loss, accounting for 38% of data loss incidents. Although hard drive manufacturers claim less than a 1% failure rate, recent research by computer scientists at Carnegie Mellon University found that a 2%-4% failure rate is more common and under some conditions the failure rate may reach as high as 13%.

         

        • 32% of data loss events are caused by human error. This can be from accidentally deleting a file, incorrectly partitioning a hard drive, or poor airflow around a laptop or desktop resulting in overheating, among other reasons.

         

        • 13% of data loss incidents are caused by software corruption, which might include damages caused by system software or other programs (e.g., a virus attack).
  • Re: Event April 7: How to protect your business-critical data
    CommunityTeam Novice
    Currently Being Moderated
    Dave - thanks again for participating on SBOC! Your bio shows that you have been a successful "serial entrepreneur" so I was wondering, how did you decide to get involved in this industry and why did you decide to start the company?
    • Where did the idea for Carbonite come from?
      CarboniteCEO Newbie
      Currently Being Moderated
      All the companies I've start have been based to some degree on person need. In the case of Carbonite, my partner's wife had her laptop stolen out of her car and she lost a couple of years of baby pictures. Then, the same week, one of my daughters had a hard drive crash and she lost the term paper she'd been working on for six weeks. We went looking for a good backup service that was inexpensive and simple. We couldn't find one. i like services that are simple and easy to understand. We just want to solve this one problem -- protecting your data -- better than anyone else.
  • Re: Event April 7: How to protect your business-critical data
    CommunityTeam Novice
    Currently Being Moderated
    Dave can you tell us more about what new products/services Carbonite is offering?
    • What's new from Carbonite?
      CarboniteCEO Newbie
      Currently Being Moderated
      We just released Carbonite for the Mac. It's been really well received by the Mac community. We also just released the Remote Access feature, which i mentioned above. And in the months to come, we'll be introducing a version of our product aimed specifically at small businesses. Lots more planned for later in the year, but I promised my marketing VP that I would not spill all the beans!
      It's been fun answering questions, and thanks to everyone who posted.
      Dave Friend, CEO
      Carbonite, Inc.
  • Re: Event April 7: How to protect your business-critical data
    CommunityTeam Novice
    Currently Being Moderated
    Dave, thanks so much for joining us today and sharing your expertise. Community, if you would like to learn more about Carbonite please visit http://www.carbonite.com/ and visit Dave's blog at www.carbonite.com/blog.

    Also, don't forge that Carbonite is offering a special discount to SBOC members: If you sign up for Carbonite, enter offer code "BOA" and you'll automatically get 10% off, expires May 7th. $54.95 a year is the regular price for one year of Carbonite, unlimited capacity. $129.95 for 3 years. that's less than $4 per month.

    Thanks for the discount Carbonite!

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