Event: How to sell your products internationally
SBC Team Mar 12, 2009 11:42 AMAre you thinking of selling your product or services abroad, but not sure how to approach it? Or are you currently working with international distributors but experiencing some cultural differences in how business is conducted? Learn how Lela Barker was able to successfully expand her natural beauty business by developing an international network of suppliers spanning Europe, Asia, and the Middle East. Lela will be on SBOC to provide insights and tips on to secure international contracts and expand your business.
With no formal business training and less than $500 in start-up capital, Lela Barker commandeered nearly every inch of her 800 square foot house for the research and development of her naturally focused skincare line. Six months later, in the fall of 2003, the first 18 products made their debut. Lela was home with her children...and she was definitely working. Lela now has 8 full time employees and her luxury products can be found in spas and wellness centers from LA to as far as Dubai. Lela's must recent travels have involved securing a deal to sell her products to an international hotel chain in the Middle East.
Ask her to share her story on how she grew her business internationally.
About Bella Lucce:
Founded in 2003 by Lela Barker, Bella Lucce, http://www.bellalucce.com, was conceived from her frustrating search for sumptuous, natural beauty products. A wide gulf existed between "natural" products and "luxurious." Barker sought to infuse her natural formulas with delicious decadence, resulting in products that effectively bridged the gap between the two industries. The result is a collection of innovative bath and body products that marry exotic ingredients gathered from around the world with pure, naturally-focused formulas.
Post your question here today and then join us on March 3rd at 2:00PM EST for Lela's response.
With no formal business training and less than $500 in start-up capital, Lela Barker commandeered nearly every inch of her 800 square foot house for the research and development of her naturally focused skincare line. Six months later, in the fall of 2003, the first 18 products made their debut. Lela was home with her children...and she was definitely working. Lela now has 8 full time employees and her luxury products can be found in spas and wellness centers from LA to as far as Dubai. Lela's must recent travels have involved securing a deal to sell her products to an international hotel chain in the Middle East.
Ask her to share her story on how she grew her business internationally.
- How did you establish your network of international distributors?
- What are the advantages with international distributors?
- Have you seen more sales domestically or internationally?
- Which countries have given you the greatest ROI?
- What's usually on your agenda when you travel abroad?
- Was your most recent trip to the Middle East successful?
About Bella Lucce:
Founded in 2003 by Lela Barker, Bella Lucce, http://www.bellalucce.com, was conceived from her frustrating search for sumptuous, natural beauty products. A wide gulf existed between "natural" products and "luxurious." Barker sought to infuse her natural formulas with delicious decadence, resulting in products that effectively bridged the gap between the two industries. The result is a collection of innovative bath and body products that marry exotic ingredients gathered from around the world with pure, naturally-focused formulas.
Post your question here today and then join us on March 3rd at 2:00PM EST for Lela's response.