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financing available, Welcome general contractor
Who are you?? Where are you??
How can I contact you?? LUCKIEST
They are most likely partnering with a creditor. It's not unlike financing a car. The dealership sells you the car, and they will partner with a finance company who gives you the loan. Another example is store credit cards (Macy's, Sears, Gap etc). I think the idea with construction is that it makes it easier to get work when you can offer a way to finance it, instead fo paying out of pocket.
If you are big enough, you can probably approach a local bank and try to offer a similar deal (will probably be a home equity type of product). Banks like it because it brings them borrowers.