Bella Luccè loosely translates to "Beautiful Glow" in Italian. I love the word "glow" (it emits radiance, warm and wellbeing to me) and wanted to incorporate the word into my company name somehow. Unfortunately, around that same time, Jennifer Lopez was just launching her fragrance under the name "Glow" and I knew well enough to stay far away from that trademarking challenge. However, I took Italian in college and it's always been my favorite language. I also knew that Bella Luccè would focus on sourcing ingredients globally, so I thought a foreign name could help communicate that message. In spite of a few obstacle we faced on our path to federal registration, I am thrilled with the name...it resonates with consumers and conveys the image I have always wanted to project. I hope you like it!
Thanks much for your kind words- they are truly appreciated. I would not consider us "huge", we are still very much a micro business, but we do have the benefit of a great staff and fairly wide distribution.
If you find out where they are selling maps, will you please let me in one the secret? LOL
As I mentioned previously, I haven't had any real mentors. What I have had the benefit of is an incredible support network. Just ask Donna Maria of IBN how often I call in a panic/crying jag/uproar asking her opinion. She is such a treasure to this industry and she has worked with hundreds of companies like ours for YEARS and we can all reap the benefit of that. I also have a husband who possess the patience of a saint as is quietly behind all I do and kids who think that what mom does it just cool enough that they don't mind me jetting off here and there for a week or two at a time (provided I bring home presents and make a big family breakfast upon my return). I've got a fabulous mom who reads my blog and clips press articles she sees and sends me the sweetest notes virtually every week, and they usually arrive just about the time I am trying to figure out who to turn my resignation in to. It's critical that you find a support network to help sustain you.
I have also really enjoyed social networking sites as they've been a great way for me to connect both to our customer base and fellow entrepreneurs. I twitter obsessively and it's a great outlet. Additionally, I have idols rather than mentors and I chase them around like a groupie some days. I look at tradeshows and Ladies Who Launch events and see who's slated to speak. Anytime my schedule and wallet allow, I try to get to wherever they are and put my face in front of them. Sometimes I am welcomed more warmly than others, but I have enjoyed the opportunity to correspond and dine with some giants in the industry: top-level executives at Burt's Bees, creators of the Jonathon hair care line, the founder of Aveda, the Dr. Bronner family, etc. You never know if you don't try and I am not afraid to put myself out there...its lead to some verrrrrry interesting cocktail hours and a few wonderful opportunities!
Community members, while our session with Lela has now concluded, please feel free to discuss today's session and the questions answered. Again, if you'd like more information about Lela and Bella Lucce, visit: