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I don't have holiday sales. Actually, my business tends to slow to a crawl during the holidays. It is the work leading up to the holiday that has me jumping through hoops.
Some clients I have worked with in the past would do heavy radio and direct mail to
drive business, starting in August to catch those who shop early and to
gain awareness. Newspaper is too expensive sometimes. TV in the form of
local cable isn't bad if you get a great time slot, the same is true
for radio. Email marketing is a great tool if you have been gathering
email addresses or purchase a list.
Holiday Sales ... What are you doing??
Just trying to stay alive. If you read the newspapers, they are already saying that retailers are getting ready for
a Bleak Holiday Season. Sharply falling sales, store closings. Americans grappling with higher food and
energy prices, depressed home values, the stock market and unemployment.
Why is your posting marked "Abuse Reported"??
I have no idea Luckiest.
While I know the economy is bad retailers are still going to try to do what they can to make sales. I'm curious to see what Black Friday sales will be. While it might be bleak for retailers I have a feeling there will be some really good deals going on.
I've enjoyed the dialogue with everyone, that I think I am going to try to buy from the businesses that participate on this site.
The end of the year is crazy for aircraft leasing companies getting their portfolios realigned prior to Dec 31. I am staying busy but am also looking for extra 'engine records work' that I can do at home in the evening to get some extra money for the start up.
I started putting away money for presents early in the year so the grandchildren are covered. I always do gift cards for them, they love to shop at the after Christmas sales.
My business is disabled owned and operated.
This allows me the pleasure of not worrying about sales, as most of my work is volunteer work.
I might not be rich, but I sure do love my work.
I feel that most people will not buy as much as they did the previous years for the holidays. I also feel that they will still spend the money for items that they can see the quality and long term use of the item, versus something that will be out of the house by the summer.
That is why I am continuing to focus on quality and Made in America as my main selling points. These two points will resonate with most people and they will buy because of those points. Also customer service has to remain high as it will be a dog eat dog atmosphere as people are trying to get their slice of a smaller pie.
My products are designed for babys, small children and pre teens. I believe people will still spend money for newborns and for the kids as they don't want to disappoint them.
I think you are so right.
Quality never goes out of style or loses value.
I would have to agree with iWrite.