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They look at all of the above.
It depends what you mean by "traditional".
I worked for a company and placed our debt financing through a "traditional" bank loan. They did not care about any personal credit scores. It was a $10 million loan for a $20 million revenue company.
If you are referring to a small business loan, they will look at both and depending on the longevity of the business, assets involved, etc. may require a personal guarantee.
If you can provide a little more detail (how big of a loan, business info. etc.) you may be provided with more detailed answers to your specific question.