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47 Replies Latest reply: Dec 2, 2009 2:29 PM by bear23 RSS

How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?

score81 Novice
Currently Being Moderated
Client has question on ecommerce:*******************************************
My question is, how do I know who to work with? What criteria do I use to judge which company will best serve my needs? Why do some companies charge $3500 for optimization, while others charge $1000? What should I be looking for? What strategy works best to get to the top of the search engine rankings? Thank You.******************************
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    ScubaDive Newbie
    Currently Being Moderated
    I think I have some helpful tips for your client score81. The difference in price for natural search optimization is the same as in any professinal service. There are different levels of experience, expertise and results. I recommend evaluating several companies and seeing their work in action. The best thing about search engine optimzation companies is that you can on the spot evaluate their results.

    Look at their client list and track record. There are many different strategies companies employ to rank high. Since the range is so vast, I think it just requires analysis of many companies to see what is the right fit.
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    wiredrhino Newbie
    Currently Being Moderated
    I would ask to see a client list.

    At the end of the day you get what you pay for in any industry.

    Ask to be given specific search terms that they have optimized for, on what engines and which sites.

     

    You should be looking for a search company that has already provided proven results. The best deal would be to work on a pay per performance basis.

    Ari
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    SEO-Expert Newbie
    Currently Being Moderated

    Few things that you can check are:

    • Ask the company for which keywords they have optimized their own site and other sites. Depending on how competitive the keyword is, you can decide who does a better job.
    • Prefer to work with companies based in USA as many of our SEO clients who tried to work with companies who offer SEO companies in other countries, had bad experience.
    • Results of SEO cannot be seen immediately as after making changes on the site, search engine has to index your pages and then change their indexing. Nobody can control the search engines. Normal time frame can be 4 months to 12 months which depends on age of the site, how old is the page, keyword competition, site design etc.
    • The price depends on what activities will the vendor do on the site and offsite to improve your visibility.

    SEO should be considered only if you are ready to wait. It is very important that you find the right company at reasonable price because you cannot afford to loose the time on ranking high on search engines. We usually advice our client to start pay-per-click which SEO is in progress and gradually stop PPC as you start ranking high for those specific keywords.

    Hopefully this will help you. If you have additional questions feel free to call me on 515-865-4591

  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    matt_w Newbie
    Currently Being Moderated
    SEO is essentially best practices in web development. If you're going to build
    a web site, these are the things you do to help it along in the search
    engines. If your current web developer isn't pushing you in that
    direction, find another. If you have an SEO-aware web developer, there
    should be no need to pay an SEO consultant or expert.

    In the end it is the content, uniqueness, quality, and usefulness of
    your site that will help it most in the search engines. The search
    engine companies work tirelessly towards including the most useful and
    appropriate sites in their results. So instead of trying to trick them,
    just make your site one that the search engines will use by providing
    targeted, high quality, useful content.

    The other side is just plain old networking, but on the web. Make sure
    your site gets listed anywhere sites like yours are listed. For
    example, I always make sure the page on Wikipedia that lists Wiki hosts
    includes my site. Little stuff like that adds up.

    I haven't done anything more than that and my site continues to be on the first page of Google for 'wiki hosting'.

    Matt
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    arooly.com Newbie
    Currently Being Moderated

    I am a computer engineer and I learn quite a lot about SEO (Search Engine Optimization). After a lot of money and effort my conclusion is: do not bother. The search engines bring very little traffic to small business websites, even for a well optimized one. You will not get your return on the money.
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    Faerie Newbie
    Currently Being Moderated

    I own a small family business that sells online. Most of our traffic comes from search engines - both organic search and sponsored advertising.

    Search ranking - no company can guarantee you search ranking. They can optimize your site (and keep in mind that each search engine ranks by a different formula) but the search engines determine your ranking. If you are putting your url out there eventually the search engines will find you. Being found but having a ranking of 937 for a keyword isn't particularly useful.

    Remember that a web site is made up of individual web pages. Each web page should be optimized for 2 - 4 keyword phrases. Optimization is about content (including use of keyword phrases), organization (including links both inbound and within your website) and accessibility.

    Obtaining top ranking takes time but it is possible even for small businesses. I have products that rank #1 on google and many in the top 5. I also have products that are in such a competitive area that I am no where to be found. Where it is not expected that I will get good organic results I use sponsored advertising.
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    NatOnline Expert
    Currently Being Moderated
    You can prove whatever you want my friend, I decide what is best for my business and nobody will tell me what I need to do.

    I don't need $135 per month SEO, I do my own SEO with results !
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    david28078 Novice
    Currently Being Moderated
    CEOLasVegas - Would that come with a REAL guarantee - impossible IMO ??? ;)

    Pricing of SEO is varying - a well known guy I know will run your cc for $500 just to speak with you where as people like me don't want to be big and are happy as a Mom and Pop outfit

    Get it done though but beware really beware there are so many wonderful offers around - don't trust anyone (even me) until you've checked around a bit

    References?? Who posts bad ones????
    • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
      NatOnline Expert
      Currently Being Moderated
      David, I don't know if you experienced that, but most of us had bad experiences, perhaps to share.

      These days, everybody want to sell SEO, directories submissions (5000 for $300), bookmark submissions for a very attractive prices etc...
      When things goes bad in general you cannot get your money back, if is goes really bad you have to spend $1000 fee attorney just to open the file. If the scam are under $1000, it doesn't worth to go to court. Scam artist know that, so they always target small business and ask less than $1000 for their service fees.

      I dont want to say all SEO under a certain amount are scam artists either, some start their business and need to make money.

      It is just difficult to trust someone, because you can spend a budget in SEO, but if you choose the wrong person or the wrong service, your site will be banned in the worse case scenario. That's will cost you more money, no sales and a site down.

       

      SEO softwares, no thanks
      • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
        skeebee Newbie
        Currently Being Moderated

        There is so much to SEO that you need to be very carefull with paying someone without knowing exactly what they are offering. The main idea behind SEO and SEM is keyword/keyphrase analysis. If you are marketing a product that has a lot of competition online, then it is not really worth the money. No one can gurantee you top ranking for any keyphrase that you choose, its simply not possible. Each SE has different algorithms and they are constantly changing them just for this reason. If you are marketing a product or service that is somewhat unique online, then your chances are much better and I would say is worth possibly paying an SEO company for its professional services. Just make sure that you get references and that they are legitimate. Do your research about SEO and find your own keyword/keyphrases that you feel will drive traffic to your site. Check out wordtracker.com free service to test them out. I wouldnt pay them the monthly fee. Just get yourself comfortable with keywords and the competition.
      • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
        david28078 Novice
        Currently Being Moderated
        Nat - I've been "doing SEO" before it had a name ;) I stumbled into it back in 1997 when I was designing websites. I think someone on an alt group coined the term SEO

        I had a small wedding DJ business in San Francisco and was getting booked like crazy through Alta Vista, Excite and the big names of the day through one simple web page it may still be around on the wayback machine www.thepartydjs.com

        Of course I got really curious as to HOW and WHY I was ranking well (dominating in fact) in the Bay Area and booking all these terrific weddings - particularly in Berkeley, Palo Alto, San Francisco and areas - of course these were all Sun, Yahoo! et al employees and UC Berkeley and Stanford students.

        I went on to find out why I was doing so well on the se's and turned it into a small business - I mean small just me, my wife helps with PPC sometimes and my Mother in Law is a great copywriter.

        Of course with that new GOLD RUSH came all the scamsters which for me was a battle at first - i shifted my model to local only and am doing OK. If I can't meet the potential client then most of the time I will say no as it's not worth the hassle.

        I do have some clients that came with me from the Bay Area to Charlotte and I am flattered to say the least

        If I see scammers here they will be reported and I will not troll for jobs.......

        Yep my phone rings everyday with people telling me they can get me #1 on Google when I already am (where I want to be) it drives me nuts as I know they are scammers - I usually ask how they do it which ends the conversation right away!

        I do PPC for my small business through the big three as not everything is free in this world and even Google need money!

        Free listings are not a given!

        Just please watch out for the scammers! SEO is relatively easy but also a nightmare trying to explain new "ways" to clients.

        Social is the new blog - software? No way - not even keyword finding - want totally free keywords??? www.quintura.com WAY COOL FREE!!!!!

        David
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    doublehead Newbie
    Currently Being Moderated
    Getting ranked at #1 will do little for your web traffic if no one is searching for your key phrases. A lot of SEO companies promise high rankings knowing darn well that its a cinch when there's no one competing simply because there's no traffic to be gleaned from it.

    Here's an example . . .

    I'm in the marketing software business and I just came out with a new tool that creates an exit survey on a site when a visitor leaves. If you do a search for "exit pop" or "exit pop up" you'll see there are quite a few competing sites.

    In spite of all these competing sites, I ranked rather quickly at #9 by simply creating a blog that points to my sales page. I wrote two quick articles, published them and submitted each to the social networks.

    Piece of cake because no one else had updated their exit pop sites in a long time due to the fact that, even though there are thousands of competing sites, they're all competing for less than 50 searches a day.

    On the other hand, I also promote the best article submission software on the market. I dominate the searches for the product name, of course, but I wanted to target traffic to the most popular key phrase relating to the product, "article submission."

    I put together a blog, just like for the exit pop, but with this one I update it almost daily with good, solid content.

    Regardless of how much content I put on the blog, I can rarely get ranked above #64. Why? Because I get 30 to 40 Google Alerts every day about new articles submitted for "article submission". The key phrase gets 640 searches day, so competitors are actively trying to grab those hits.

    So there's a big difference between competition and active competition!

    The work around is to target the long tail key phrases relating to the main one. You do this by clustering smaller sites, like blogs, optimize them for the less popular key phrases and point them to the main key phase site.

    This will give you back links, and get these smaller blogs ranked higher adding more "weight" to them. You'll start drawing traffic from searches for the lesser key phrases to your main one.

    This works! I'm actually getting more hits than I'm supposed to for most of the key phrases I target, and it didn't cost me a penny.
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    Volusion Newbie
    Currently Being Moderated
    Bear in mind that much of seo comes down to you participating in the social web. This means posting to forums in your industry, writing articles, writing a blog that people consider relevant and would link to, etc. Google favors content over anything else, so this could help you considerably.

    Regards,
    Michelle Greer
    http://onlinebusiness.volusion.com
    http://www.volusion.com
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    NatOnline Expert
    Currently Being Moderated
    Score81,

    I will say check first the SEO ranking PR, in generalit is a good indicator, if they are able to rank well with a high PR, they should rank well their customers. If they are under PR5 there is a chance they are poor SEO. This is a quick way to select, but you need to check deeper.
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    BlueKnowledgE Newbie
    Currently Being Moderated
    I am the CEO of BlueKnowledge.com. My company delivers the latest in Small Business Web Services by leveraging the
    power of Social Networking Technologies (SNT) and Search Engine
    Optimization (SEO).

    Here's a page on SEO.
    http://blueknowledge.com/search_engine_optimization

    To anser your question, SEO has many risks right now. SEO designed sites are one thing, but looking at SEO as a sevice is quite another. Many companies promise great results, but there are no gurantees and certainly nothing to measure by. You are basically shooting in the dark on this one.

    My company does provide SEO designed site, but we offer a great deal more.

    Honestly, the best way to market your site is through SEO designed site (will take 4-6 months to be picked up "organically") and then use paid search from Google and Yahoo!. You may also want to consider Google SiteMaps as a way to help the crawlers better index your site.

    Good Luck

    David
    • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
      Endeavor Newbie
      Currently Being Moderated
      BlueKnowledge,

      In response to your comment:

      "To anser your question, SEO has many risks right now. SEO designed
      sites are one thing, but looking at SEO as a sevice is quite another.
      Many companies promise great results, but there are no gurantees and
      certainly nothing to measure by. You are basically shooting in the dark
      on this one."

      I mean no disrespect, but that's not entirely true and I don't want the readers of this post to take on the mindset that SEO is a crapshoot and there's no way to measure results. Sure you may not become #1 over night, but by analyzing your traffic and measuring your results, you can learn from your mistakes and keep testing new tactics until you see an increase in your results and continue to optimize upon that performance.

      There's a large amount of testing and strategies one can perform once
      you've established your key performance indicators and begin monitoring
      the results. As the saying goes: You can't improve what you can't
      measure. So if what you're saying is true, if you can't measure your
      SEO performance.. then you can't optimize or improve your search engine
      results.

      There's a number of KPI metrics you can use to measure your performance.

      1. Rankings checked on a monthly basis for increases or decreases
      2. Keyword Visibility (% of keywords ranked top 50 out of the entire keyword set, or % of top 10 rankings of the entire keyword set)
      2. Measure traffic (increase in site visitors) from organic search engine referrals

      For a large brand marketer, they may not be as interested in traffic as they are in branding and generating awareness through increased number of rankings, not just an elevated lift in their core keyword set, but widening their reach to include keywords that are complimentary and could be used to introduce others to their brand.

      For a small business, your interests may be in improving the amount of conversions (leads, sales, signups, etc) that you receive from your site. In that case, using analytics, you could measure the top converting keywords from your SEO or PPC campaigns and choose to focus your optimization efforts on those terms, rather than those broad, extremely competitive keywords that may be a waste of time (due to the poor conversion rate).

      Ben
    • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
      NatOnline Expert
      Currently Being Moderated
      I am very sorry but a site cannot be designed for SEO as the algorithms are always changing, it can only be SEO friendly.
      • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
        BlueKnowledgE Newbie
        Currently Being Moderated
        Good points everyone. I tend to look at things through the eyes of the small business owner more than through the eyes of a technology person (or technology oriented person). When I said SEO "as a service" is a crap shoot, I was referencing the same issues people have posted already. From a novice's perspective (the average business owner), it is difficult to make a decision on a consultant or service provider when coming from a place of ignorance. There is so much junk out there now regarding SEO, in my opinion, it is a "crap shoot". But you all certainly make it easy for the readers of these postings to become educated on the subject.

        Seems like the majority of people posting here have a wealth of knowledge on the subject and are making very good recommendations. I hope the business owners appreciate the thoughts from the "SEO mavens" (ya....I read "the tipping point").

        I do agree that search results can be dramatically improved over time provided the development person/team is knowledgeable on the subject and is given the time, funds and resources to make the needed changes over time. We've all been on projects where the expectations are set to see results QUICK and with little money and litle time allocated.

        So, when I said SEO designed in my orginal posting, I was referencing the various design/development/freindly/<insert your descriptor here> aspects of how the site is developed, implemented and maintained.

        Great discussion all and the volume of ideas, suggestions and knowledge is impressive.

        God's speed.
        • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
          NatOnline Expert
          Currently Being Moderated
          Thanks this is a very nice post.

          When I started my business online I was like many small owners with my Deamweaver program and my e-commerce template. I found a SEO company in our city, and our first developer in Quebec, Canada.

          I did not make any money for the first 6 months and I started to think why with a SEO company it is not working, then I discover through different webmasters forums, tips, advises, technics, and experiences from others.

          I discover after reading different technics, that my "SEO" guy was using the "black hat SEO": links farm, doorway, hidden keywords. This guy was using the clients websites to generate traffic he hosted. He simply builded pages on his own from all the domains customers he hosted. Can you imagine how many honest companies were involved? MANY. Anyway, all the bad and illegal tricks, no wonder why I lost the $1200 I gave him for this "service". I was almost banned from the serach engines, certainly penalized.

          Then I did not give up, and took the high road to save my business and my website. I read a lot, hours, days, months and I applied what the others advice me on the webmaster forums. I listed my site on thousands directories 7 days a week, 14 hours per day ( at this time it was working better for ranking). Yes I wanted to raise this challenge, even if my wife started to tell me to give up. Well after the first 6 month of my work and learning in the same time, my site started to generated some orders, it was a good news, and gave me confidence to keep going. After 1 year I started to build a relation beetween my customers, and give them more than just their orders to thank them for giving their confidence in my business.

          Two years in business with this online store, and we are starting to make some projects to sale new products. I am learning every day more and more, if my experience can help others, I will be very happy, because we all have being helped one day.

          When you love your business project, and you believe on it, NEVER, EVER GIVE UP follow your feeling and never trust anyone before they can show proofs of their work.
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    BreezeSEO Newbie
    Currently Being Moderated
    Ok ladies and gentlemen I'm going to give you a gift. Here is the proper way and best practices where search engine optimization should be practiced. This is from 10 years of owning a marketing firm.

    Breeze - SEO Process Methodology

    · Business / Competitive Analysis

    Our
    business analysis document helps our team of SEO experts get a good
    feel for your short and long term goals. This lets us understand your
    business like you understand your business. Once this document is
    completed we start our keyword research identifying organic keywords
    that potential customers are searching for in the major search engines.
    · On-Page Tactics

    The
    beginning stages of the SEO process is one of the most critical.
    Picture building a new house you always start with a solid concrete
    foundation creating a strong base. This is the same concept just that
    we are using technology and code instead of concrete and wire mesh.

    Before
    Breeze implement's any changes we create and install a custom tracking
    code to every page on the server. The analytics gathered from this
    tracking will give us a base line report showing us what type of
    traffic is going to the site, how long they are on the site and the
    source. This data will also be used to track our progress going forward
    and help you increase conversions.

    Verifying
    your site with the major search engines is very important and must be
    done correctly. Breeze creates custom search engine verification files
    for Google, Yahoo and MSN. These files are uploaded to your server and
    an electronic verification process takes place through our proprietary
    application. This also helps us identify any server errors that might
    be present and remedy the problem.

    Breeze
    also creates a custom XML sitemap which is a complete list of all the
    images and URL's on your server. Each page and image is assigned a
    priority and time frame for the search engines to crawl the site. Once
    the file is completed it is uploaded to the root directory and a live
    feed is injected directly into the search engines.

    Google
    enhanced image search is a feature that is setup and activated from
    Breeze's headquarters. This feature allows Google to collect the images
    on your site and serve them to image search viewers. When a potential
    customer clicks on the image it will take them to the exact page that
    the image resides on. For clients that have ecommerce stores this will
    help increase your ROI driving customer directly to your products.

    At
    this stage in the optimization process consists of On-page programming.
    Here is where the keyword research comes into play. Breeze will create
    custom metadata for each page on the site. By doing this we turn every
    page into a landing page increasing your chances of search results in
    the search engines. Some of the metadata that will be created includes
    title, descriptions, keywords, headers and image alt text. This method
    is considered SEO best practices and establishes a more relevant and
    SEO friendly site.

    Another
    part of On-page programming is content restructuring. Keywords that are
    used in the metadata are used in the content as well. This has to be
    done in a way where is makes sense to the user and also meets SEO best
    practices. URL nomenclature is the art and science of restructuring the
    URL's within the site. Having correct URL's is a major factor in
    ranking your site and is heavily weighted upon by Google.

    o Create / Install Tracking Code on Client's site

    o Create Google / MSN Live / Yahoo verification files

    o Create / Upload XML sitemap / robots.txt file

    o Turn on Google enhanced image search

    o Keyword Research / Page Recommendations

    bq.
    • Metadata* Content Restructuring* URL Nomenclature
    · Off-Page Tactics

    Off-page
    optimization tactics are also very important and must be done correctly
    in order for an increase in page rank. Breeze reaches out to other
    relevant websites and creates back links with the proper anchor text
    pointing back. We also create press releases and blast out your content
    all over the web. Our team will write into blogs with the correct
    anchor text and submit the content to social network platforms.

    o Link Building Campaign

    o Press Releases

    o Social Networking

    · Ongoing Maintenance

    o Monitor / Analyze Analytics

    o User Experience

    bq.
    • Conversion Strategies* Information Architecture* Click-path Strategies* Look and Feel / Design If you have any questions feel free to ask

     

    Anthony Troia
    845-704-7121
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    websolutions Apprentice
    Currently Being Moderated
    come on people, this article is dead, the original poster did not even mark any of the answers... I mean, what is the purpose of posting if the topic is not worth anything to the owner? Come on, it is 2009!
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    SEOpro Novice
    Currently Being Moderated
    Ask each vendor for a list of their "top 10 customers".
    Put the home page URL of each customer through the website www.websitegrader.com and note what score they get. (Full disclosure - I am not affiliated in any way with that website).

    You'll see a clear pattern emerge. The SEO vendor with customers of the highest scores are, without a doubt, the most likely to deliver yor own website the highest on search results.

    Best wishes.
    Liam Scanlan
    www.siteleads.net
  • Re: How do I know, which company does best web optimization of my web site, so my site stay at top of ranking?
    koz4change Novice
    Currently Being Moderated
    Check out the marketing tools from http://www.TheBlueKingdom.com. Also try more of an organic SEO by posting blogs, forums and writing articles. This will spark word of mouth marketing. But, make sure you are adding something that people want to read.

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