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You may want to look at search optimization techniques for your site. You can find firms that will help you place key words/content on your site that will bring it to the top of search engines when people are searching for investments.
If you have the budget you should also look at paid search. You can bid on search terns like "trading", and investments on sites like Yahoo and Google.
You also should think about working with an online ad firm like Advertising.com - which can help you with a complete online marketing campaign.
Model everything you do off of the Rich Dad folks. They are bang on in their marketing practices and don't keep it a secret. Given the similarity of our audience to theirs, I think you would do well to follow in their footsteps.