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    11 Replies Latest reply on Jun 12, 2019 9:32 AM by jenniferbraud

    A Perfect Blend of Offline and Online Marketing for Small Businesses

    ritzparker Adventurer

      When it comes to small business marketing, most of the small business owners lack in producing innovative marketing ideas for their product branding, promotion, and sales. This happens more with those who have started up recently. There can be multiple reasons behind this, starting from having a tight marketing budget to a dearth of marketing skills, from employing inept human resources to limiting to one specific marketing channel, and so on. However, whichever is the reason, the results will be substandard.

       

      To tackle this crisis, entrepreneurs must constantly brainstorm full-stack marketing strategies that fit in all aspects of their organization and help them attain their marketing goals. Though, at times, this can be seriously strenuous and challenging even for a seasoned small business owner. To combat these marketing-deadlocks and find out new opportunities, we have made a simple yet powerful list of three marketing blends that let you pursue your marketing intents.

       

      Overhaul Your Content Strategy

       

      Content is by far the most powerful weapon for businesses, be it a small business or a big corporate house. By creating pleasure-to-read contents around your business niche and industry you can reach a wider audience and achieve bigger business goals in the long run.

       

      Starting from blog contents, to media press releases, from case studies to magazine publications, contents can be of different types.

       

      Depending on your marketing budget you should focus on a few of these content types. However, you must constantly come up with interesting, informative, and breathtaking contents that will keep on exciting your audience and customers about your small business. Therefore, consider and concentrate on a few content types that are the best fits for you from all aspects.

       

      When blog contents can help you in SEO of your website, press releases let you showcase your state-of-the-art products to a widespread relevant audience. Ultimately, both of these are put to use to ramp-up the business lead generation and sales.

       

      Additionally, you should also eye on publishing multimedia contents, like videos, imageries, infographics, podcasts, etc. You may also embrace the content-repurposing approach that lets you re-create the same content in different shapes and formats. Content-repurposing helps you funnel visitors to your site from multiple online channels and thus, increases the visibility and sales. Most of the time small business owners ignore these and repeatedly fail in building a community around their brand.

       

      There is no limit in content creation. Hence, don’t restrict your business in publishing contents online only. When digital contents help you connect with your online buyers easily and quickly, a few offline publications featuring you or your company can offer huge publicity for your brand.

       

      Content creation is neither a process nor a one-time-shot, but it is a culture that you must relentlessly develop in your small biz, that will set you apart from all of your competitors.

       

      Plan Your Digital Marketing Blueprint

       

      Creating contents should not be the last thing in your arsenal. Instead, you must know how to market your contents and other assets to attract and reach a larger audience base. At this stage, you must have a solid digital marketing strategy that will amplify your content and broadcast that to your target audience and customers.

       

      Adjust your marketing budget to employ all of the following to promote your content digitally.

       

      Invest in SEO: According to different studies, search engines bring the maximum percentage of traffic to one website. Hence, SEO your website, its contents, visuals, and user experience to turn it into a search-traffic-magnet forever. Remember, SEO takes enough time and demands deep optimization skills, but gets the best results in the long run.

       

      Bid on Google Ads: If you need business from the very beginning which is quite obvious for a small business, bid on Google Ads. Though it depends on your products and services, still Google Ads is one of the best online marketing channels that help you capture business leads and sales from day one. Traffic from Google ads is not free; nevertheless, this can be really profitable if done rightly.

       

      Build confidence in social media: Social media doesn’t disappoint anyone. The only thing you need to develop is skills. You need to have patience when marketing on social media sites like, Facebook, Instagram, or Twitter. You can grow slowly by reaching your social media audience organically, else you can plan your social media ad spend to accelerate your growth.

       

      Don’t ignore email marketing: Email marketing is one of the powerful and affordable marketing techniques that has been used by marketers since ages when there was no Facebook. Traditionally and even today email marketing has been empowering small businesses to reach their audiences directly and have a more personalized communication. If executed properly, it can generate a lot of sales for your business.

       

      Build a Brand that is Trusted by Its Audience and Customers

       

      Employ continuous efforts in building a brand that people trust and recommend. Neither it is a one-day job, nor can you artificially get it. Instead, you have to earn it by selling the best experiences to your customers.

       

      People don’t buy products or services, but they buy the experience which can turn them productive at their job, or make them look smart, or help them achieve their goal. Unless you create something that adds values to your customers’ life, you cannot project it as a brand. On the other hand, if your product or service empowers your customers they will naturally become your most valuable brand advocates.

       

      When you have a really good product, next, you must devise a robust game-plan that will gradually position you as a thought leader and authority in your industry. You can do a few things to expedite the process.

       

      • Never hesitate to ask your customers for positive reviews and feedback.
      • Address bad customer reviews with the utmost attention and willingness to solve the problem.
      • Employ a sturdy and honest after-sales service for your buyers.
      • Offer free; if not all, you must have something to offer at free of cost to your customers which will truly augment their life or skills.
      • Broadcast your subject-matter or business knowledge on YouTube or similar platforms. This is priceless and can be a game-changer that will project you as a one-stop destination for seeking knowledge and solutions. However, this will take sufficient time before you can encash it for your business growth.
      • Stop being promotional every time. People dislike and unfollow people who sound aggressively sales-pitchy. Don’t be that person.
      • Go and meet people in seminars and tradeshows. This may look expensive and time-consuming, but networking is one of the tested-and-proved methods by many successful entrepreneurs.
      • Don’t scruple to engage a few oldies but effective offline marketing strategies even if those don’t look that smart. You may consider advertising on local newspaper or magazines, writing and distributing flyers locally, placing your ad at a prominent place in your city or town, etc. When these are not always expensive, they are capable of spreading your brand-information locally.

       

      Wrapping Up

       

      There is no limit as to what you want to do to reach your target audience, be it online or offline. You need to just manifest new ideas that are profitable and audience-friendly. All ideas may not be moneymaking immediately but if you are confident give some time and keep on improving those ideas before they start showing the magic. Finally, don’t restrict your marketing budget, instead, increase it as you grow.

       

      This post is brought to you by PromozSEO Web Marketing Academy, a digital marketing course in Kolkata, India.