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    2 Replies Latest reply on Feb 14, 2019 5:11 AM by dythpixo

    Action Verbs

    LUCKIEST Guide

      Have you ever gone to a website, started reading, and realized your eyes are glazing over??

      You might even think, "Gee, I really ought to be reading this page. But..." And you're gone before you can figure out what's wrong.

      The truth is, you've just been exposed to an example of wimpy copy. Anybody can push it around.

      Competitors will kick sand in its face. There's no personality, appeal or brand coming through.

      Use action verbs.

      Action verbs include “Create,” “Recognize,” and “Discover." Depending on your audience, you might use even stronger action words,

      including “Slaughter,” “Decimate,” “Force,” and “Trigger.”