Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer’s help. The simplest way to register is on the U.S. Patent and Trademark Office’s Web site, www.uspto.gov.In some situations, you may make limited use of another's copyrighted work without asking permission or infringing on the original copyright.
Don’t give up hope yet. There are a few possible solutions.
1. Do the Fair Use Check: As we said, fair use is a tricky thing, but it does come with four exceptions to consider, including:
• The purpose and character of the use
• The nature of the copied work
• The amount and substantiality of use
• The effect of use on the work’s value
You’ll probably be okay posting a screenshot of a site you like and linking back to it, and using just a portion of an image so that it is truly differentiated from the original work. If you have any doubts, run through the four fair use factors again and use your best judgment.
2. Use Creative Commons Material:
Creative commons licenses are public licenses that allow creators to have some control over how their material is used, while still offering it freely to the general public.
3. Join a Stock Photo Site: Stock photos are much like creative commons images, except that you’ll pay for the license. T
4. Pull from a Public Domain Repository: Works that exist in the public domain once had copyrights, but now they’ve expired or have been forfeited
5. Just Ask the Owner: Many image copyright owners will be honored to have you use their photo, just as long as you ask first and
attribute them properly.
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