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    3 Replies Latest reply on May 18, 2019 2:36 AM by nabalahmed


    LUCKIEST Guide

      Storytelling guides often advise you to “tell your own story.” That's good advice.

      It means, "Don't copy someone else's story. Be original."

      But when we hear, “Tell your own story” and it's easy to interpret this advice as, “Tell a story about you.”

      We’re supposed to share how we got from there to here, preferably with plot twists like conquering stubborn obstacles,

      hitting bottom and getting saved by a brilliant idea. 

      The truth is, there’s no one story — or story archetype — that fits all businesses.

      And your personal story may not be the most relevant or powerful for your prospects.

      Good luck.