Running a business can be a matter of choices. Life, as a matter of fact, is made up of choices which take us from one experience to the next. Sometimes the decisions are easy, like what color to paint a wall. If we don't like it, we can change it. Some decisions are more difficult and can have long term effects on our lives, livelihoods, and reputations. In this article by small business expert Rieva Lesonsky, you'll see how the choice between principles and profit might affect your business, and you, both short and long term.
Have you as a business owner ever found yourself in a position like this? How did you handle it? How about as a consumer? Have you ever found yourself at your car with your groceries only to realize you'd missed putting an item on the belt to be rung up? What did you do? Is this something you've had to take into account in your day to day business operations?
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