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    6 Replies Latest reply on Aug 29, 2018 11:05 AM by amygrunewald

    Why Even Small Companies Must Have Websites?


      In our time and day, there are very few companies which don’t own a website. As technology progresses, more and more people are using the internet on a daily basis and mobile phones have become an essential part of our everyday lives. Not only are people constantly talking to others through their social media but they also like to learn about the news from around the web through them.

      Social media platforms like Twitter and Facebook have taken over and have made it their jobs to connect people from all around the world within just a few clicks. This is why a lot of companies nowadays are taking advantage of how easy it is to connect with people online and create their websites in order to reach out to more potential customers.


      A website can make marketing your brand fun

      The very first reason why even smaller companies decide to invest into maintaining a blog is because they know that there is no better way to connect with their customers than online. There are so many different ways in which a company can attract new customers and through their own website is probably the most efficient one.

      First and foremost, running your own website doesn’t have to be too expensive. There are ways for you to start practically for free and you can make it fancier or more complicates as your company starts to grow and you don’t have to worry about your income anymore. After that, the very next step is to create your own social media accounts and start promoting your content or your services on them. The best thing about this whole thing is that is can be done completely free of charge and that can be very helpful for any smaller company owner who is just starting out.

      On top of that, marketing your brand can become a lot more fun if you know how to take each step to your advantage. Not only can you start a blog for your products of services and promote them in a fun and creative way, but you can also go ahead and give a try to other marketing events such as email marketing campaigns and create a newsletter for your clients.

      All these things are simply made so much easier when you decide to create a website for your company as that website will be the source for everything else. Your emails and social media posts will always redirect people to your website where they will be able to come in contact with your brand and get to know what you are selling a little better.


      Is it easy to create a website?

      If you’re still new to this field, you might be thinking that this will be way too difficult for you to do on your own. The good thing is that even if you don’t have a lot of experience with creating websites or creating your own content, there are plenty of tools on the internet which you can use to help you achieve your goals. Here are some great tools which you can use and which will help you create your company’s website and keep it running successfully.

      Weebly is a great tool for you to start your website for your business and have help for every step of the way. It was created for entrepreneurs and it will allow you to have your website up and running as soon as possible, after creating in based on your own way and style.

      Another great website builder, Wordpress is probably the number one option for every new business owner. Not only is it easy to use but this tool also provides very clear instructions for every step of the way so you can rest assured that your website will look as professional and elegant as possible in the end.


      Creating your website is the first step to properly marketing your business. The very next thing you should take into consideration is to start creating content which will help attract more potential customers and allow people to understand the purpose of your business and services. If you’re running your company all by yourself, the best thing you can do is to start working with a great and trustworthy copywriting service such as TrustMyPaper in order to make sure that you produce great quality content for your website.

      On top of that, you can also always look for other professional writing services online, and try finding the one that will best fits the needs of your website and which will also leave you 100% satisfied with their work.


      Having a website can help your company grow a lot faster

      The power of the internet is great and taking advantage of its free services can help you grow your business and attract a lot more customers in a much shorter amount of time. Even if you don’t have a lot of knowledge on the field, there are many ways for you to learn how to start and run your website and keep it growing successfully.

      As long as you wish to see your company grow and are intending to work hard in order to make your goals come true, you should not have anything to worry about. Running a website for your business will allow you to stay in touch with your customers and know exactly who is interested in the things your company has to offer. This way you will be able to convert many more customers and enjoy your work even more.

        • Re: Why Even Small Companies Must Have Websites?
          rrich Newbie

          Couldn't agree with you more Mandyelwell. If I may add...


          In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

          • Less Expensive: Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
          • Advertising: A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.

          Overall, it's more advantageous.

          • Re: Why Even Small Companies Must Have Websites?
            Moderator Rebecca Guide

            Thanks for starting this great discussion, mandyelwell!  If you haven't already been welcomed, we'd like to welcome you to the community and look forward to learning more about you and your business.  We hope you'll enjoy the great content our small business experts provide in their articles, podcasts, and interactive events, as well as our member discussions.


            Not only should every small business have a website, but it should be visible, informative and persuasive.  The internet is a crowded place and as rrich pointed out, a business must make it's website stand out from it's competitors thru valuable and interesting content.


            This is a great topic and one that should be important to every small business.  We'd love to hear from our other community members about this subject about what has (and hasn't) worked for them in creating their own websites.




            • Re: Why Even Small Companies Must Have Websites?
              moderator_ani Tracker

              I agree, mandyelwell, every business should have its own Website.


              To me, one of the most important reason would be feedback. If we don't listen to our customers, someone else will, and we will no longer have them! It is better that we can respond to their comments, good and bad at our site than at a public forum. It will allow us to respond effectively and allow us to improve our Customer Service.


              Sometimes, that Aha moment we all look for may well come from your customers!

              • Re: Why Even Small Companies Must Have Websites?
                nicole_chrish Newbie

                You can actually track everything that is happening on it. You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.

                • Re: Why Even Small Companies Must Have Websites?
                  amygrunewald Wayfarer

                  Because the new generation works, study, talks, search for anything in a digital word.