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Re: Reputation Phobia – Do You Fear Negative Comments on Social Media
I totally agree with the article, Seoservicepro. One bad review is not going to break your business. Besides, most consumers take into consideration that there will always be at least one person that has something negative to say regardless of how good the company is. I usually like to look at the percentage of positive versus the negative. Then I read the negative reviews to find out exactly why the company received that bad review and then make my purchasing decision.
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Re: Reputation Phobia – Do You Fear Negative Comments on Social Media
Yes. I agree with your method Melinda. I just wanted to point out that people can't allow the fear of negative comments keep them from doing the marketing they need to do in order to be successful.
Very successful people have a thick skin. Look at all the negative stuff that was written about Bill Gates over the years. Do you think it bothers him while flying around in his private jet?
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Re: Reputation Phobia – Do You Fear Negative Comments on Social Media
Very valid point, Seoservicepro. It does take a special personality to handle such negativity. I always tell business people that if they are not cut out to handle the customer service end, then hire someone who is. Don't be afraid to take risk and don't be afraid to lose an unreasonable customer (because we all know that that type of customer does exist).
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Re: Reputation Phobia – Do You Fear Negative Comments on Social Media
Yeah, I handle that for my clients. I don't just social bookmark or post to social media. I engage customers, reply to them, have conversations, retweet, favorite, add and engage friends, etc.
More importantly, I handle the negative comments if any occur. I've managed forums, (The old social media) since the 90s, so I have experience with how to respond to complaints and such.
The important thing for business owners to remember is; It isn't whether or not you get a negative comment, it's how you deal with it that counts. Always remember, other customers and potential customers are standing by, reading what you write, to see how well you handle it.
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