Increasing revenue is the most basic and fundamental financial objective of any business. Revenue growth comes from an emphasis on sales and marketing activities, and is solely concerned with increasing top-line earnings.
I actually use my own spreadsheet to track my finances for the business. On one page I see my income, expenses, my expected goals, and my actual goal reached. At the end of the month I can see where we fell short and why. This helps me to adjust next month and stay on top of things easily.
Steve Strauss is here, once again, with some more sage advice. This time he is speaking to our Revenue Goals? 4 Steps to Help Keep Track of Your Revenue Goals
I think we would all agree with his comment, "Cash flow is the lifeblood of any business." And since we are in agreement about that, how are you keeping track of that in your business? He outlines 4 ways to do just that.
It is difficult to have revenue goals if we aren't tracking that incoming revenue, isn't it?
Let us know if you are using any of the four or if you have another way you like better.