These are not really accounting questions, but rather questions for you understand your target market and product plans. You can look at industry growth and make projections for your business based on your assumptions around the products you plan to sell, marketing effort you put into it. This is not an exact science, so you will need to make some educated guesses to come up with the numbers.
We do offer services to write business plan and financial analysis. If you are interested in it we can talk more.
Writing a good business plan can be nerve wracking. We turned to our accountant for assistance when we wrote ours. She was able to guide us and make the process easier. But this was after we had the basics hammered out.
Take a look at our Building Your Business Plan
resource to help you out. The interactive learning module is great!
These are not typical accounting questions -- but they do fall into Operational-Cost Accounting Analysis.
I'll do my best to answer this for you (I get a few of these questions a day).
1. This is done by projection, market comparison, and industry comparison. The idea is to triangulate your way in using three points of interests to narrow in on a number. In my case, I usually study industry and market comparison first. That will allow me to create a projection (using excel) that gives me an idea of how the company should perform to be "average"
2. Estimated Percentage of Growth -- this is a bit more difficult. It is both what you see in the trends and what the industry indicate. Essentially, they are interested in knowing if the industry is contracting or growing.
3. Estimated New Product Growth -- this can vary. If you are introducing a new product completely, then the growth is purely by estimate and comparison. However, if you are (for example, opening a retail store) then your products will be similar. In which case, you are going to need to compare and consider growth by demographic. This either means, what group of people would buy/shop at your place, foot traffic, etc etc
4. Cannibalization Percentage is not something we hear of often, unless you are doing cost accounting or operational accounting. Cannibalization percentage is essentially, how much sales would you lose if you introduced a second item. For example, if you sell widget from company ABC and company XYZ approaches you with widget as well -- the question then becomes; how much sales would ABC lose if you introduce XYZ. Thus, the way to calculate this is also by comparison, demographic, and above all -- cost accounting.
Let me know if you need any more help with this.
I hope this helps!
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I looked at the website and I tried to email you, but it came back as a failure to deliver.
Was there something in particular you wanted me to look at?
You could email me at Tran@taaccounting.com