You've heard of the Renaissance??
Basically the Renaissance was a transition from the Dark Ages to an uplifting cultural revolution.
Well, today we are once again in a cultural renaissance of communication.
You've probably noticed that the old ways of communicating are falling away.
You'll see less hype-y, fearful language and more positive, down-to-earth content.
Surprisingly this new style of copy doesn't conflict with the traditional mission of copy -
selling products and getting more clients.
In fact, it's actually *more* effective in today's market than some familiar styles that seem a little medieval these days.
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