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5 Replies Latest reply: Mar 22, 2012 11:22 AM by Moderator Cath RSS

Ideas Needed - Positive Message to Customers

JMB Novice
Currently Being Moderated

Hello everyone, we could use your help.  I own a small retail shop that sells pet supplies (food, toys, treats, bowls, etc.).  Unfortunately, my landlord is converting the building into residential condos, so we will close in May 2012.  I've approached a competitor and we are close to arranging a deal that would transfer my inventory and customer list to their shop.


Their shop, in addition to selling pet supplies, also offers indoor doggie day care, dog walking, grooming, boarding, and delivery of pet food.  These are all services that our shop was too small to provide.  I anticipate that our current customers will be very upset at our closing, so we want to find creative ways to frame the transition in a positive way. 


We'd love to hear your ideas on how to effectively message and facilitate this transition.  We had a very loyal customer base that was proud to support a locally-owned business.  We've come up with a few ideas, such as coupons to give for a discount at the new shop, coupons for a free delivery, an open house, etc., but I'm sure there's more that we're missing.


We feel we owe it to the people that helped build our business (our customers) and would also like to ensure that the new situation is successful for the folks buying our customer list!  Here are some additional details:


-Our shops are about 2 miles apart

-We do have a customer database, that includes e-mail and home addresses

-We operated for 2 years, while our competitor has been operating for 10+

-We were closed on Sundays, while our competitor is open 7 days

-We have a good relationship with our customers, and want to send them to a local business, rather than leaving them to shop at Amazon, Petco, or PetSmart

  • Re: Ideas Needed - Positive Message to Customers
    LUCKIEST Master
    Currently Being Moderated

    Welcome JMB, It sounds like you are doing all the smart things to do.

    I do not believe that your current customers will be very upset at your closing, especially if you put the positive spin on it.


    Like the items you noted

    open 7 days

    indoor doggie day care

    dog walking


    and delivery of pet food


    Start sending out emails, flyers discount offerings etc


    I read your post twice and did not read wether you will be working at the new location.


    Best of luck, LUCKIEST

  • Re: Ideas Needed - Positive Message to Customers
    jessica_david Apprentice
    Currently Being Moderated

    i think your main focus would be on getting and searching fornew place..and as luckiest said start sending email, your customers about your shifting and offer them disscount and more valueable services..

  • Re: Ideas Needed - Positive Message to Customers
    Moderator Cath Master
    Currently Being Moderated

    JMB, will you be available at the new shop for a short period of time when the actual move happens?  I would think this would be a visible affirmation from you about your feelings about the new owners.  You could introduce 'your' customers to the new owners and just be around to assure your customers that this is a good move for everyone.  Telling is one thing but actually showing and being there is another.


    Good luck to your new endeavors and also to the new owners.



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