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11 Replies Latest reply: Mar 3, 2012 10:55 AM by Mike Lee RSS

Are videos more effective when marketing your products?

Sophia_Myles Apprentice
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Market is changing everyday, so is marketing. Maybe a little late, but videos are getting my eys recently. It seems many companies are using videos as a marketing tool to introduce their products/services (A result of the YouTube popularity I guess?). Is it really more helpful for a customer to learn a product/service through video than pictures & text? Or it's more attractive becuse of the visual effects?


To make what I'm talking about clearer, here's an example:


My company made a video called "Live Chat Get Started" with similar content with the "How It Works" page. We've got similar numbers of visits to these two so far but I think there should be an answer for which one is better.


What do you think?

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