Question: Where is your business located (city & state)? Who are the customers you serve? What products or services does you company provide?
Your Answer: I own a Unique, Vintage and Hard-to-find crafting supply store serving all of the crafting community in San Diego County.
Question: When did you start your business? Why did you decide to start your own business?
Your Answer: I bought the business in November 2014 from a lady that had owned it for over 35 years. However, she never entered the digital age and had no modern marketing tools, and therefore was losing money. i knew that this gem was too special to be losing money and decided to buy it and put it on the map.
Question: Did you quit your "day job" to start your business? How did you initially fund your business?
Your Answer: At the time, I had decided to go back to school to finish what I started 25 years ago, received my degree and was currently in a state of transition. My business was funded by myself with the help of family members.
Question: What has been the biggest challenge in running your company?
Your Answer: Getting the store noticed and entering it into the digital world, this is extremely time consuming and at the moment I have no funds for a "marketing department".
Question: What’s been the biggest opportunity that came from owning your business?
Your Answer: Independence and the joy of doing something I love.
Question: What has surprised you most about being your own boss?
Your Answer: Now i know why companies have so many departments, it is necessary in order to accomplish day-to-day tasks
Question: Is there a success tactic you’d like to share that could help other business owners (i.e. implementing new software, tactic to grow sales, etc.)?
Your Answer: Pay attention to your customers and everything that they say, I have been getting what I now call "messengers". These are customers that share their knowledge of what they know works in order to help me out.
Question: What’s the best piece of advice you could give to other small business owners?
Your Answer: Go into the venture with an open mind knowing that the business is NOT going to be an overnight success. It takes a lot of hard work, long hours, and a lot of ups and downs. If you give it enough time, you will eventually reach your goals. Don't get a bunch of loans to get everything done the first day, you will just end up pouring all your profits back into the loans and it will take you longer to succeed. Meet each day one-by-one the best way you can, and the most economical way you can.