The Real Story of

Version 2

    Question: What is the name of your business?
    Your Answer:


    Question: Where is your business located (city & state)?  Who are the customers you serve?  What products or services does you company provide?
    Your Answer: Westlake Village, CA

    Our clients are entrepreneurs and business owners who are looking for help legally setting up their venture. We offer services such as incorporating, forming an LLC, filing a DBA, registering trademarks and more for entrepreneurs across the U.S. We also offer business compliance services so entrepreneurs owners know what to do to keep their business in good standing.


    Question: When did you start your business? Why did you decide to start your own business?
    Your Answer: My husband and business partner of 17 years started our first business back in 1997 from our apartment living room. We grew that business, an online legal document filing service, to a large company that was acquired in 2009 from Intuit. We could have retired early, but decided that our true calling was to help other entrepreneurs in their journey of business ownership, so launched in 1997. I love that I am able to go to work every day and help someone turn their business dreams into reality.


    Question: Did you quit your "day job" to start your business?  How did you initially fund your business?
    Your Answer: No, I did not quit a day job to start. Our first business started when we were done with law school and thought we would give it a try. It was only a $100 investment then and as the business grew, we used that funding to grow it further. With, we are fully self-funded from the money we made during the acquisition from Intuit.


    Question: What has been the biggest challenge in running your company?
    Your Answer: With our first company, I really did not see any challenges because we started at the birth of the internet and really had nothing to lose so the idea of taking risks and chances was very attractive to us because we did not have a family back then, no kids to support.  The main challenges back then were: how do we collect payment, how do we get approved for accept credit cards, how do we innovate because a ton of the tools and apps present today were not present back then.


    Today, the main challenge I face is the ability to balance doing the things I love to do at the business such as creating and innovating vs. taking care of all of the 'To'Do's' such as accounting and paying bills etc


    Question: What’s been the biggest opportunity that came from owning your business?
    Your Answer: The biggest opportunity has been the freedom and ability to create and innovate without having my ideas limited by someone else. I am able to make bold decisions that normally I would not be able to if I was working for someone else. It's a fantastic feeling to be able to do what I want, when I want to and how I want. An added bonus is being able to run a successful business wile also having the change to spend time with my family.


    Question: What has surprised you most about being your own boss?
    Your Answer: My strength, patience, passion and determination that I have had in running my own business and loving each and every minute of it even in the face of countless disappointments that I have faced in the last 5 years. Most pople would have given up by now, but I love what I do so much that I will not give up in the face of any failure!


    Question: Is there a success tactic you’d like to share that could help other business owners (i.e. implementing new software, tactic to grow sales, etc.)?
    Your Answer: Yes, make sure you really know your numbers each month.  Make sure you know cold where you are seeing your dollars coming from because chances are you may be throwing dollars at a some marketing initiative that you think you are seeing sales from, but are really not and they are coming from a different source for you.


    Question: What’s the best piece of advice you could give to other small business owners?
    Your Answer: I believe success is something you achieve based on how much you put into whatever it is that you would like to see success from. Certainly others can help you, just as others can provide obstacles, but ultimately you make your own success and your own failure.  What I know for sure is that if you want to have success and be successful, you can’t make success your goal. The key is not to worry about being successful, but to instead work toward being significant – and the success will naturally follow.  If you have the vision, drive, and the determination, and you immerse yourself into whatever it is that you are trying to do, you can and will accomplish that goal in the face of any obstacle or challenge, the rest will come.. And that in itself is success!!!  I truly believe, that the reason I’ve been able to be so financially successful is because my focus has never, ever for one minute been money even to this day. I would do what I do today, which is inspiring and empowering small business owners by assisting them with making their business dreams into a reality and not get paid for it...that is how much I love what I do and that’s how you know you are doing the right thing.