The Real Story of "El Mejor Trato" from Argentina South America

Version 1

    Question: What is the name of your business?

    Your Answer:


    Question: Did you quit your "day job" to start your business?  How did you initially fund your business?
    Your Answer: It was financed through our own resources. First, with our personal savings and after with family and friends loans. The responsibility that this implies was big but helps us to improve our offer and to increase the dedication unmatched in the long term. The project has to work yes or yes.

    Question: What is the biggest challenge your business has faced?
    Your Answer: For me, the biggest challenge that we faced was to understand that we us founders could not do all the work. We had to learn to delegate. It can maybe sound simple because the work is going to be made by another person; I think that as an entrepreneur, there is nothing that requires more commitment and overcoming than leaving the work in other person´s hands.

    Question: When did you start your business? Why did you decide to start your own business?
    Your Answer: I have been always attending to conferences and talks, I have taken many courses; I’ve always be in movement. Besides, I and my coworkers detected a need and we had the courage to do what is necessary to cover it. Other thing that inspires me was my admiration for other people and their projects; having read books by people who started from scratch and accomplished great things were also kicked that motivated me to start my venture.

    Question: What sacrifices on your personal life did you have to make in order to become a business success?
    Your Answer: Since I was a child, I have done sports, especially basketball, and I have spent time with my friends. When I decided to start a venture by myself I had to choose on what to spend my time. Today I have to spend less time on these activities that I love. However, these are steps and you learn to appreciate what you do and then the time spent on sports and friends becomes more valuable.

    Question: In the face of adversity, how do you decide to keep going?
    Your Answer: To get over the problems, the most important thing was the attitude and the great passion and the love I have for the entrepreneurship; besides, the great team that we have in ElMejorTrato. For me, no entrepreneur without passion can succeed in the constant changing environments; with many ups and downs. Any entrepreneur has to face negative people, and the constant denials received from them –people who do not believe in the project, or believe it is impossible—any entrepreneur must learn to do activities that are not the most pleasant but that are a big part of a startup, must learn to listen to customers, with all the complaints and problems that they may have, and must accept that there are no fixed hours, holidays or vacations.


    Question: Being Hispanic, Does it have any influence on your business?
    Your Answer: I think that the most important is starting a startup without caring if the context and situation is the best one. In Argentina we are fully accustomed to constant crises and we take this on our genes. Another important factor was that in Argentina the market is really small; from the first day, we were thinking about how to expand the business throughout the region to grow faster.


    Question: What is your favorite quote?
    Your Answer: If I have to choose one quote, I prefer the Steve Jobs one: "The only way to do great work is doing what you like, what you love".

    Question: What do you need to be an entrepreneur?
    Your Answer: To be an entrepreneur it is essential to be autonomous, to have the will to learn and to adapt all the time; a startup environment is always changing. Another necessary characteristic to be an entrepreneur is the proactivity and the passion to do what we love and like, what gives someone satisfaction.

    Question: Is it difficult to be unconventional with your Startup?
    Your Answer: Being unconventional is a life choice; it is what I love and what I am passionate about. I also understand that not everyone would like to have a startup. I know that many people prefer having a regular job with fixed hours, where activities or tasks to be performed are clear and structured in a scheme of work, where they know that the last word does not depend on them, but on the boss. But that's not for me, I like having my own business. Indeed, I usually advice those who have not begun yet, to do it. It's a new world, with constant challenges and wonderful processes that involve many steps and experiences to succeed.


    Question: The Biggest mistake made?
    Your Answer: The biggest mistake made was not to start delegating from the first day. In my case, I waited until I had no more time, when I was too nervous to understand the importance to delegate. And only then could I focus on the medium-long term strategy of the startup.

    Question: Do you consider yourself an innovator? Why?
    Your Answer: I think that itself the project is innovative; in fact we work without a physical company, we only work through the Internet and what we offer is a service that is used for new generations who shop, or seek for information constantly about what they will buy or what they want online.

    Question: Tell us about three entrepreneurs that you admire.
    Your Answer: The first entrepreneur that I am going to mention is Luciano Nicora, who is an Argentinean entrepreneur. I admire him because he has the ability to change all the country disadvantages to make his business grow. In second place, I would like to mention Andrew, who is the founder of Mixergy. I really like him because from his online course I have learned things from the first world as Silicon Valley is that otherwise I would never have known. And in third place, I admire and have a great respect for the two co-founders of “MercadoLibre”; they took their venture from their house garage to the stock market in the United States.

    Question: What was your childhood ambition?
    Your Answer: Since I was a kid, I dreamed to be like Michael Dell, the owner of DELL computers. He started his business when he was 19 .He detected that it was so easy to improve the quality of computers. He began buying materials to informatics sellers, and with that material, he improved the older computers and started selling them. It is an amazing story and to me he is an example to follow and to take as a reference.

    Question: Where is your business located (city & state)?  Who are the customers you serve?  What products or services does you company provide?

    Your Answer: is an Argentina business that specialise in Financial Product Comparison for individuals. The Financial Products that are featured in are Personal Loans, Mortgage Loans, Chattel Mortgages, Credit Cards, Debit Cards and Time Deposits. On the other hand, we also provide a comparison Car Insurance. The main objective of is helping people in Argentina who need to get a credit. The service offered to users is completely free with the ultimate goal of saving: Time, Effort and Cost when looking for and comparing services and products.