The Real Story of Movable Media

Version 7


    What is the name of your business?
    Your Answer: Movable Media  C
    ontent with an Audience

    Question: Where is your business located (city & state)?  Who are the customers you serve?  What products or services does you company provide?

    Stamford CT.  We serve brands by getting influencers to create content, and then we manage incentives for these authors to drive an audience to the content they create.

    Question: When did you start your business? Why did you decide to start your own business?

    2011.  We were part of a business called Six Apart which was acquired, so we spun out our platform and business with three clients. We realized that authors now had their own followings, and this might transform the way content was found. So we decided to build an incentive platform to help authors move their audiences.

    Question: Did you quit your "day job" to start your business?  How did you initially fund your business?

    We did.  We funded the business with receipts from our first three customers, and bootstrapped the business up to $1 million in revenue with backing from our customers.

    Question: What has been the biggest challenge in running your company?

    Transitioning to the technology platform that is the inevitable goal of the company, while managing and growing the services business that continues to pay our salaries.

    Question: What’s been the biggest opportunity that came from owning your business?

    Being able to coach my daughter's ice hockey team.

    Question: What has surprised you most about being your own boss?

    How easy it is to lose focus on the three or four things you want to accomplish each day.

    Question: Is there a success tactic you’d like to share that could help other business owners (i.e. implementing new software, tactic to grow sales, etc.)?

    Our most successful referrals came from friends, analysts, and influencers in the space.   Our own employees/writers/influencers have also generated a lot of business for us. Every person we talk to is browsing our website, so it has to be amazing.

    Question: What’s the best piece of advice you could give to other small business owners?

    Be totally honest with your co-founders.  Let them understand your strengths and weaknesses with a candor that you would normally reserve for your spouse -- they will inevitably figure these out, so better to get these out in the open, and develop trust.